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Xerox India move to change image document

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NEW DELHI, Jan. 23

ESSENTIALLY a marketing effort, Xerox India will open its event Docuworld India 2002 in Mumbai on Thursday with a keynote address by futurologist Mr Alvin Toffler who is the author of global bestsellers such as `Future Shock', `The Third Wave', `Powershift'. Mr Anil Ambani, Managing Director, Reliance Industries Ltd and Reliance Petroleum Ltd will be the chief guest.

Mr Alvin Toffler has been chosen to open the event as "Nothing connects with the future better. Besides, he will be sharing insights on the future of business in the new economy," says Mr Pierre Northard, Managing Director, Xerox Modicorp, who took over the India operations of the company just a few months ago.

At the event the company will showcase to high-end customers its latest overtures in digital document management technologies and solutions "to help businesses redefine their productivity and deliver superior results". These will include high-end solutions for the telecom, banking and finance, insurance, print and publishing sectors. Besides, they will demonstrate how Government departments and companies can use its services for customised applications such as document outsourcing, document design, digital printing, wide format printing etc.

In fact, according to Mr Nothard, organisations in India such as Bharti, Max New York Life, MTNL, ABB, the Indian School of Business are already utilising Xerox Solutions for various jobs such as customised bill printing, document management etc. Also using these applications are the Andhra Pradesh Government and the Karnataka High Court.

The Andhra Pradesh Government's use of Xerox Solutions in the Telengana and Rayalasema districts has helped in collating data as diverse as income levels, age and caste across district sub units or mandals\ taluks in the State's Multi-Purpose Household Survey (MPHS).

At the Karnataka High Court, Xerox has installed equipment for judgment scanning, indexing and archiving documents at the vicinity, thus reducing the physical labour involved in documentation.

At DocuWorld, being held in India for the first time, Xerox India hopes to make a splash, change its image to a high-end solution provider and attempt a turnaround for the company in the coming year. To this effect, it has already undergone restructuring recently, `redeployed' 400 to 500 employees, done away with non-productive assets and will be focussing essentially on its core business.

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