The Hindu Business Line : Tuesday, May 07, 2002

Empee on brand launch spree
THE Rs 340-crore Empee Distilleries Ltd is poised to enter one new market every month as part of its ambitious national roll-out. The company has launched its Indian Made Foreign Liquor (IMFL) brands in Karnataka and is expected to enter Andhra ... More

PROMOTIONS & OFFERS

Kareena to star in Pepsi's new ad
FROM male bonhomie to female charms. Even as Pepsi India's current ad campaign featuring Amitabh Bachchan and Sachin Tendulkar is on air, the carbonated soft drinks major's much awaited ad film featuring film actress Kareena Kapoor is set to ... More

Escotel's anniversary offer
KOCHI: Escotel Mobile Communications Ltd (Escotel), the cellular provider for Kerala, Uttar Pradesh (West) and Haryana announced a ``Twin Win offer'', a unique customer get customer scheme for existing `Let's Talk customers', on its ... More

RETAILING

Crossword looks for strategic investors
THE Rs 28-crore book store chain, Crossword, is looking for strategic investors. Speaking to Business Line, Mr R. Sriram, CEO and Managing Director, Crossword, said, "As we grow and our capital requirements increase, we would be looking at ... More

MARKETING RESEARCH

Tagore continues to straddle Bengal music scene
BENGALIS love Hindi. This was the finding of a cable and satellite television viewership survey conducted by Bengali TV channels some time ago. The idiot box, however, has not been able to upstage the `Bengali babus' love for soulful music ... More

NEW PRODUCTS & SERVICES

Decorative veneer launched

Brand Quest

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Centre unveils relief package for coffee

Do fresh jobs mean IT sector is seeing first signs of recovery?

2 more co-op banks to be superseded

IRDA clears plan for motor insurance hike

Maharashtra probing all co-operative banks

Cotton firm unveils new contract farming model

In Depth
Inside Kashmir

Guide to derivatives

US-64

Looking back
Apr. 28-May. 4
Ad guys home in on unpaid dues