The Hindu Business Line : Idea, Aaj Tak tango for Tambola

IDEA Cellular Ltd, a private cellular operator, has announced that it has tied up with Aaj Tak, a 24-hour Hindi news channel to bring to its customers the thrills of online Tambola, for the first time in India.

As the clock strikes 8.00 P.M., the fun unfolds every Tuesday, Thursday and Sunday on Aaj Tak Tambola. Besides the thrills and excitement one derives from this easy-to-follow game, one can also win loads of prizes that include 21-inch flat screen colour TVs, microwaves, vacuum cleaners and a bumper prize of the new Honda City car.

The Chief Executive Officer of Idea Cellular Ltd, Mr Vikram Mehmi, in a statement today said, "It's another step from IDEA to provide fun and excitement to our users, in more ways than one. Our association with Aaj Takwould provide a larger window of accessibility to our users to enjoy the game."

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