MARKETING
STRATEGY
Philips unfolds `novel concept' strategy to keep leadership
AIMED at further consolidating its market leadership in the domestic consumer electronics market, Philips India Ltd has evolved a new strategy of adding `new concept' to the product category rather than merely adding new products. Addressing ...
More
AirTel Masala Service in Kerala
KOCHI: AirTel has announced the launch of its content-rich WAP-enabled portal called Masala Service in Kerala. The service will provide the customers with the choice to download content such as java games, polyphonic ring tones, ...
More
ADVERTISING
Euro RSCG sees 30% growth this year
MR Ishan Raina, Chairman & CEO of Euro RSCG, describes the year gone by as a "mixed" one. He claims his agency managed to grow between 25 and 30 per cent last year and expects to maintain similar growth rates this year. Bagging the coveted ONGC .
More
PROMOTIONS & OFFERS
Cadbury ropes in Big B as brand envoy
WILL Amitabh Bachchan as brand ambassador help Cadbury India Ltd overcome the worm infestation controversy? The top brass at Cadbury is confident that a turnaround would come about through a series of initiatives the company has taken ...
More
CHANNELS AND FRANCHISES
TempTed plans expansion
VISAKHAPATNAM: Meena Collections, a Secunderabad-based readymade garment seller, which has been selling shirts and trousers for men under the brand name TempTed, all over the State, is planning to expand to Tamil Nadu and Kerala. Mr S.K ...
More
MARKET SHARES
Have time-share, will travel is new credo
LIFE'S uncertain so let's make the best of it. This seems to be the sentiment driving tourists to travel in the past few years, come what may. And this is the attitude that has worked to the advantage of the time-share industry, which continues ...
More
MARKETING RESEARCH
Videocon refrigerator most energy efficient: Study
IF you're planning to buy a colour television, a refrigerator, a water heater or a ceiling fan, be sure to check out its electricity consumption. According to a study conducted by VOICE (Voluntary Organisation in Interest of Consumer Education), ...
More
`It's performance vs energy'
THE makers of the `Fast Forward Ice', Whirlpool of India Ltd, though positioned higher in the ladder for energy consumption as Korean major LG Electronics India, feel that "one cannot see energy as a stand-alone factor. There is a trade-off ...
More
Findings `incorrect': Kelvinator
REACTING to the results shared by VOICE's in-house magazine Consumer Voice on power consumption of the 165-litre Kelvinator refrigerator, the Electrolux Kelvinator Ltd (EKL) spokesperson said: "The result on the brand is incorrect." The ...
More
Dabur Honey ranked `best buy'
THE Ahmedabad-based Consumer Education and Research Society (CERS) has ranked Dabur Honey as the best buy after conducting tests on 17 brands of honey in its in-house laboratory. Dabur Honey scored the highest in both flavour and after-taste. ...
More
TRENDS
World's most expensive tie?
Ms Leena (Miss South India) exhibiting a tie priced at Rs 1 crore in Chennai on Wednesday. The tie made by Ishi's, creators of exquisite diamond jewellery, is showcased at Lifestyle stores in ...
More
NEW PRODUCTS & SERVICES
DaimlerChrysler launches Mercedes C 220
DAIMLERCHRYSLER India today announced the launch of a more powerful version of its best selling series in India - the Mercedes C-Class. According to the company, the newly launched C 220 CDI comes equipped with a common-rail direct ...
More
M&M targets TN tour operators with Bolero variants
MAHINDRA & Mahindra on Wednesday launched two variants of the Bolero utility vehicle in Tamil Nadu. The company sees good scope for the variants — the XL and the XLS — in the contract carriage or the tour operator segment as they have
More
IOC releases Xtra Premium in Visakhapatnam
VISAKHAPATNAM: Indian Oil Corporation released its premium, hi-octane petrol, Xtra Premium, here on Wednesday. On the occasion, Mr I. Koti Padmakar, General Manager, IOC, said it had already been released in Hyderabad, but the company was ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds