MARKETING
STRATEGY
TAFE to unveil 25 hp tractors soon; targets North
THE Chennai-based Tractors and Farm Equipment Ltd (TAFE), the flagship company of the Amalgamation group, is gearing up for a foray into the less than 30 hp tractor segment in the next 3-4 months with a 25 hp tractor. The company said the ...
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Cosmetics major L'Oréal opens Rs 50-cr manufacturing plant
COSMETICS company, L'Oréal India, has announced the opening of a Rs 50-crore new manufacturing plant with a capacity expandable up to 100 million units per annum. The group has commissioned the new plant near Pune, providing proximity to the ...
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INTERVIEW
It's exciting times for Indian television
HOLLYWOOD films will continue to fascinate viewers across the world, says Mr Jonathan Spink, Chief Executive Officer, HBO Asia. And a channel such as HBO will have to keep the buzz high on films by promotions and advertisements. In a ...
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ADVERTISING
Prem Mehta at Lintas helm
THE Board of Directors at Lintas India Pvt Ltd on Friday announced the appointment of Mr Prem Mehta as Chairman of the Board. Mr Mehta was earlier the Vice-Chairman. He succeeds Dr Ranjan Banerjee, who passed away on January 31, 2004. In ...
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PROMOTIONS & OFFERS
Tatas extend sports sponsorship to hockey
THE Tata Group, which is into sports sponsorship in a big way, ranging from tennis to participants of Formula One racing, has trained its sights on hockey. Testimony to this is the ongoing India-Holland Test series for the Naval Tata Trophy. ...
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Another innings
Ace cricketer Kapil Dev signs a bat at a function at Hyderabad Public School in Hyderabad on Friday. He visited schools in the city as part of `Kapil's Under 19', a promo by Max television channel for the ICC U/19 Cricket World Cup 2004 to begin ...
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NEW PRODUCTS & SERVICES
SBI Life launches Sanjeevan Supreme
SBI Life Insurance has launched Sanjeevan Supreme, a product that combines the benefits of limited premium payment option with money back. Sanjeevan Supreme allows the policyholder to pay premium for a limited period of 6 or10 years and get ...
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Hero Motors to roll out range of Aprilia bikes
HERO Motors, part of the diversified Rs 7,800-crore two-wheeler major — Hero Group, unveiled its latest step-through bike 92 cc 4-stroke Sting priced at Rs 25,900 and announced plans to launch a range of motorcycles and bikes in partnership ...
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Brand Quest
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