MARKETING
STRATEGY
Cellnext launches personal ring tones
CELLNEXT Solutions Ltd, a wireless IT solutions company promoted by Escorts Group, has launched `customised ring tone' application service by using human voice as an input wave. The subscriber only needs to dial a short code and ...
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E-COMMERCE & E-BUSINESS
Amadeus rolls out e-ticket for global travel
AMADEUS India, a provider of global distribution system (GDS), on Friday announced the rollout of e-tickets. For the service delivery, Amadeus has partnered 11 international airlines, including Air France, British Airways, Cathay Pacific, ...
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ADVERTISING
TV channels to carry political ads despite ban
"If religious channels are available, then why is political advertising prohibited?''
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Ranjan Kapur is now WPP Country Manager
WITH the onus of growing the WPP umbrella in India, Mr Ranjan Kapur, former Executive Chairman, O&M India, who has recently been appointed as WPP Country Manager, will have the job of identifying new business opportunities and revenue streams for
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PROMOTIONS & OFFERS
HLL links up its network, `dial-in' shopping units
IN what may well be the beginning of synergising the operations of its two divisions, HLL has decided to award bonus points for its network employees if they happen to buy from its dial-in shopping service - Sangam Direct. As of now, HLL network ...
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Tag Heuer looks beyond racing; eyes golf, polo
SWISS luxury watchmaker Tag Heuer is planning to extend its association with sports that are "not-so-common" in India by sponsoring local golf tournaments or even organising its own golfing event later this year, the organisation's Brand Manager, ...
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MARKETING RESEARCH
Child experts endorse Pogo programming
POGO, the recently launched television channel for children, says it has got the stamp of approval from educators, psychiatrists and child psychologists for its programming. In a recently commissioned study by the channel, these three groups of ...
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BRANDS
UB in talks to sell IMFL rights of Marco Polo to Katra Liquor
The UB group is in advanced talks to sell the Indian Made Foreign Liquor (IMFL) rights of Marco Polo brand to Katra Liquor, a start-up venture funded by Mr Ramesh Vangal. The development could mean UB splitting the use of the brand with Katra, ...
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NEW PRODUCTS & SERVICES
Fiat to launch `new' Petra next month
FIAT India is putting together a new strategy to grow its business in the country as part of the parent's decision to drive volumes outside Italy. In another development, Fiat has decided to rename Maestro as Petra and will launch its diesel ...
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Jagdale Ind unveils rehydration drink
A LOCAL company has decided to market an oral rehydration solution as an instantly usable drink. Juggat Pharma, a division of the Rs 50-crore Jagdale Industries, has introduced ORS-L, a lime-based drink enriched with electrolytes and Vitamin ...
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Ranbaxy launches drug for erectile dysfunction
RANBAXY Laboratories Ltd has launched Forzest (Tadalafil), its most recently approved prescription medicine for the treatment of erectile dysfunction (ED) in men. Currently, oral specific medication for management of erectile dysfunction, ...
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Brand Quest
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