MARKETING
STRATEGY
Greenply plans to enter branded furniture sector
THE city-based Rs 254-crore Greenply Industries Ltd, one of the leading players in the organised plywood and laminates industry, is planning to make a foray into the branded furniture segment. According to Mr S.P. Mittal, Chairman, the company ...
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Tops Foods to set up plant in US
Tops Foods, which sells products such as pickles and sauces under the Tops brand, is planning to set up a plant in the US to capture the growing popularity of Indian flavours in the country. "We are hopeful of generating business worth at ...
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PROMOTIONS & OFFERS
IA new scheme for frequent flyers
MAKING its `Flying Returns' scheme more attractive, Indian Airlines is launching `Silver Edge Club' membership for its frequent `flyers' beginning April 15. Members of the club will get an upgrade voucher and a special baggage tag along with ...
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HLL promo for Rin soaps in AP & TN
SBI shopping fest from today
RETAILING
Sweet World to spread wider
THE candy market is set to see a lot of action and innovation in the next few months as the Sweet World chain plans to open at least 20 outlets across the country by the first half of the year. Sweet World outlets retail over a hundred ...
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Kalaniketan to set up malls in South India
BRANDS
HLL withdraws premium salt under Knorr Annapurna
HINDUSTAN Lever Ltd (HLL) has withdrawn its value-added salt which was part of the Knorr Annapurna franchise. From Stormy Sauce and 4 o'clock Tiffins, the Knorr Annapurna brand was stretched to a value-added salt under the sub-brand, Platinum ...
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TRENDS
Tractors ride 10.5 pc high last fiscal
According to the Tractor Manufacturers Association (TMA), the last fiscal saw the industry grow by a sizeable 10.5 per cent to end with sales of about 1.9 lakh units, as compared to about 1.7 lakh units in the previous year. In fact, 2003-04 ...
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NEW PRODUCTS & SERVICES
Kejian launches GSM handsets
FOLLOWING the encouraging response to Bird, another Chinese mobile handset manufacturer, Kejian, on Tuesday announced its entry into the Indian market with the launch of four GSM (Global System for Mobile) mobile handsets, including an ...
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Citibank special for women
CITIBANK today launched "Woman's Account" - a new zero-balance savings account scheme for women. The scheme, which is designed for specific needs of woman customers, also offers housing loans at a concessional rate of seven per cent per ...
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Brand Quest
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