Financial Daily from THE HINDU group of publications
Tuesday, Apr 27, 2004
Financial Daily from THE HINDU group of publications Tuesday, Apr 27, 2004 |
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Info-Tech
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Telecommunications Marketing - Strategy Idea Cellular's new package Our Bureau
MUMBAI: Idea Cellular has said that it is pitting itself against landline phone connections with its new tariffs, the most distinctive feature of its Buzz 300 package being cell-to-cell rates at Rs 1.20 per minute. "This move would greatly help consumers to opt for more mobile phones instead of landline connections," said a news release from the company. Although the landline-to-landline tariff is Rs 1.20 for three minutes, the cell-to-cell rate of Rs 1.20 for one minute is comparable with this since market surveys indicate that most cell-to-cell calls are well under 60 seconds, according to the chief of Marketing, Mr Sukanto Dey. The new tariffs would be introduced in all circles of operation, said Mr Dey.
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