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Info-Tech - Outsourcing


Call Center Academy sets up shop

Our Bureau

Chennai , June 2

DESPITE the outsourcing of jobs becoming an election issue in the US, call centres continue to boom in India.

By 2008, the customer interaction services- including call centres in India - are expected to grow to 270,000 people, if not more.

But there is a need for training in etiquette, accent neutralisation and so on to feed the growing industry. Mr Anix Anbiah, CEO, Riverstone Academy, the franchisee of Call Center Academy (CCA), said that only 10 per cent of the people who are recruited in call centres could do without the training. The majority of them have to be trained in talking to customers and in having the right kind of mindset. The Riverstone Academy, located in Padi, was opened on Wednesday.

CCA, the wholly-owned subsidiary of Enhancement Technologies, has two centres in Kerala and one in Andhra Pradesh. The Academy has provided training and placement for over 3,000 agents all over India.

Mr Ram V. Mani, CEO, The Enhancement Group, said that the parent company runs an incubation call centre with more than 1,000 hours of do's and don'ts. By listening in to actual calls, the students will be able to distinguish between a good call and bad one, he said.

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