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Friday, Sep 17, 2004

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Acer India plans major retail push

V. Rishi Kumar

Hyderabad , Sept. 16

ACER India has sewn up a strategy for a major retail push through its Volume Products Division and plans to establish about 100 outlets by this year, up from 50 now addressing the emerging SOHO (small office, home office) and SMB (small and medium business) market, particularly targeting the tier II cities.

The home, SOHO and SMB segments together account for about 60 per cent of the country's overall market of about 3.2 million units projected for 2004 and need special thrust as the company had its main thrust in the enterprise segment all these years.

Speaking to Business Line, the General Manager of Sales and Marketing, Consumer Products Group, Acer India, Mr S. Rajendran, said that the company seeks to tap the huge untapped potential in the SOHO and SMB segment with the entire range of products, which the company has begun to address with its newly formed Consumer Products Group.

"The domestic market has just about opened up and volumes are set to grow. Given the current potential, Acer expects to expand its market share from about 3.5 per cent to about 8 to 10 per cent.

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