• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Mumbai , Oct. 28

DISCOVERY Networks India today unveiled its new 24 hour-international lifestyle channel called Discovery Travel & Living.

The channel's advent also marks the global debut of Discovery Lifestyle Networks. Mr Aditya P. Tripathi, Director (Marketing), Discovery Networks India, said at a press briefing that the decision to kick off the new channel's operations in India followed the visit of a Discovery team to the country some time ago.

They were sufficiently impressed with what they saw to feel that the time was ripe for India to host the global debut of Discovery Lifestyle Networks, a global business initiative Discovery had announced earlier this year. In India, the new channel is expected to reach a subscriber base of 15 million households by the end of the year.

"The new channel will offer an unparalleled selection of high quality, entertaining programming on travel, cuisine, fitness and fashion," Mr Pankaj Saxena, Vice-President (Programming), Discovery Networks India, said.

More Stories on : New Products & Services | Lifestyle

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
HelpAge India to distribute LIC products

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line