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Thursday, March 03, 2005

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MARKETING

STRATEGY


Khodays close to signing deal to hand over spirits biz rights
Informed sources said Mr Harminder Singh Bagga, the Hyderabad-based cash rich liquor distributor, has emerged as the front-runner and is likely to shell out Rs 30 crore to snap up the deal. More

Srinivas Fine Arts ties up with ITDC
SRINIVAS Fine Arts, makers of Nightingale paper products, has tied up with the India Tourism Development Corporation (ITDC), to retail its paper products at the ITDC-owned duty-free shops at airports. The products would be initially retailed ... More

Pune residents gear up to welcome Innova
Yet to hit the Indian roads, Toyota Innova, the new seven-seater vehicle, has already registered 5,000 bookings in the Western region alone. Of this, Pune accounts for close to 250 bookings. Toyota's aims to ply 45,000 Innova on Indian roads ... More

INSIGHT


The marketing of luxury brands
"Luxury brands are brands whose ratio of functional utility to price is low while that of intangible utility to price is high." More

ADVERTISING


`Asia-Pacific adspends up 21 pc'
A STUDY by Nielsen Media Research across 12 countries in the Asia-Pacific region has shown advertising spends to have risen 21 per cent to $59,780 million. And that's excluding Taiwan, where Nielsen's advertising data wasn't established until ... More

MARKETING RESEARCH


GMI hopes to make India centre for MR outsourcing
GLOBAL Market Insite (GMI), a Seattle-based provider of software solutions for market research, has launched its certification programme in India in a bid to create and tap a potential market research hub. Five firms — Cross-Tab Marketing ... More

BRANDS


Jewellers face branding blues
THEY are perplexed. They've not thought of themselves as "branded" but Government provisions seem to say so. The imposition of two per cent excise duty on branded jewellery in the recent Budget has traditional jewellers wondering about the course ... More

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    Top Stories
    `We need an inclusive growth strategy' — Mr Montek Singh Ahluwalia, Deputy Chairman, Planning Commission


    Coal stock position `super critical' at 8 thermal stations

    Khodays close to signing deal to hand over spirits biz rights

    `High-end mobiles more vulnerable to virus attacks'

    `Asia-Pacific adspends up 21 pc'

    Govt slaps safeguard duty on tapioca starch

    In Focus

    BHEL Disinvestment
    The Yuan Revaluation
    Dabhol power regenerated
    Tracking the rains
    Sethusamudram Canal Project
    India Inc's overseas acquisition
    More

    In Depth

    Gender Justice
    Simple Economics
    Tax Talk
    More

    Looking back
    Feb. 20-Feb. 26
    Chemists to restock psychotropic drugs after Govt assurance

    `Creating value with customers is modern challenge for cos'

    Retail sector growth fuels speciality malls business

    Consumer goods sector wary of VAT regime


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