Financial Daily from THE HINDU group of publications
Thursday, Mar 17, 2005
Financial Daily from THE HINDU group of publications Thursday, Mar 17, 2005 |
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Marketing
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New Products & Services Ray-Ban unveils new collection for this summer Our Bureau
Mr Harsh Chopra (left), Managing Director, Ray-Ban Sun Optics India Ltd, with National Sales Manager, Mr Fabio Lupi, at a press conference in the Capital on Wednesday. — Ramesh Sharma
New Delhi , March 16 RAY-BAN Sun Optics India (RSOI) is looking at 10-15 per cent growth over sales of Rs 42 crore it posted last year, said the Managing Director, Mr Harsh Chopra. The company on Wednesday announced the launch of its new 2005 collection spanning six brands with 150 models. The brands include Ray-Ban, Vogue, Killer Loop, Luxottica, Sferoflex and Arnette. The total eyecare market in India is pegged at Rs 150 crore, of which Ray-Ban claims a 50 per cent share in the premium segment. "The Arnette brand of glasses are targeted towards the youth falling in the price range of Rs 4,300-Rs 4,900," Mr Chopra said.
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