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Tennis star Sania Mirza poses with Tata Indicom products in Hyderabad on Thursday. - A Roy Chowdhury

Hyderabad , March 17

TATA Indicom has roped in the services of teenage tennis sensation Sania Mirza to serve as its brand ambassador.

In partnership, Tata Indicom plans to launch limited edition Signature Series handsets called Sania Fone with attractive features.

The Chief Operating Officer of Tata Indicom, Mr Prabhat Pani, said "Tata Indicom is rapidly growing youthful and energetic brand. Sania reflects these qualities and her association with Tata Indicom personifies brand identity. The youth is a big market and the launch of Signature Fones is one such effort to connect with this segment." Sania Mirza said, "I look forward to long and fruitful association with Tata Indicom and it is a matter of pride to be part of Tata Indicom family, which epitomises leadership and trust."

Signature Series, which includes Saurav Fone, are limited edition handsets, which will be available to both post-paid as well as pre-paid customers across 20 circles.

While the Sania Fone has been priced at Rs 4,999, the Saurav Fone is available for Rs 2,999. The signature handsets are supported by cricket and tennis contests and have other features such as wallpapers, favourite ringtones, live cricket scores and interactive cricket services.

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