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Our Bureau

Mumbai , April 27

MAX New York Life has announced the signing of Rahul Dravid as its brand ambassador. The company says it will use the qualities of solidity, integrity and humanity associated with Dravid for communicating its own brand values.

According to a press release, Mr Sunil Sharma, the company's Chief Operating Officer said, "Rahul is a role model for most young Indians and being among India's most admired sportspersons, he is the right brand ambassador. You can expect to see him representing the Max New York Life brand in a number of fun and surprising ways."

Under the agreement, Dravid will feature in Max New York Life's advertising campaigns and will also participate in special promotional events.

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