The Hindu Business Line : Thursday, June 23, 2005

Star open to offering channels to Chandra's DTH platform
CONSUMERS subscribing to the Subhash Chandra-promoted direct-to-home (DTH) service may soon be able to watch the rival Star group's bouquet of channels. With DTH broadcasting set to take off in a big way after the Government having cleared the ... More

ZILS plans to expand Kidzee network
EYEING the Rs 5,000-crore pre-school education market in the country, Zee Interactive Learning Systems Ltd (ZILS), an Essel group company, is planning to increase the number of Kidzee centres to 500 from 250 by the end of the fiscal. Some of ... More

Art trust to tap high net worth, middle-class patrons
INDIAN Foundation for the Arts (IFA), a public Trust that supports art initiatives through grants, wants to look beyond its traditional source of funds, corporates. IFA plans to approach individuals with high net worth as well as convince the ... More

INSIGHT

More media, where's the return?
With a virtual explosion of TV channels, the advertiser is confronted with high media fragmentation. While it makes it difficult for mass product marketers, the smaller advertiser has an option to target specific audiences at lower rates. More

At the crossroads
The rapid rise of clutter in TV advertising and newer forms of communication such as PR and direct marketing are challenging advertising to prove its utility More

CHANNELS AND FRANCHISES

Indo Asian Fusegear to market products of Italian company
INDO Asian Fusegear Ltd has entered into a strategic alliance with Lovato Electric of Italy to market a wide range of industrial electrical products in India. These include motor protection circuit breakers (MPCBs). Lovoto Electric is a Rs ... More

Macneill to market Linde pellet trucks, forklifts
SHORTLY after floating a 50:50 joint venture in Colombo for export of forklifts and other material handling equipment on CKD basis, Macneill Engineering Ltd has forged a tie-up with Linde of Germany for marketing the latter's range of hand pellet ... More

RETAILING

Amul plans 1 lakh more outlets for ice-creams
AMUL is working on its biggest ever retail network expansion drive. The plan is to add one lakh ice-cream outlets over and above the existing 45,000. Speaking to Business Line, Mr R.S. Sodhi, Chief General Manager (Sales) of Gujarat ... More

KFC opens outlet in Kolkata; more in the pipeline
KENTUCKY Fried Chicken (KFC) on Wednesday unveiled plans for an all-India rollout in a phased manner. The chicken restaurant chain will increase the number of KFC outlets in the country to "at least 12" by the end of the current calendar year. ... More

TRENDS

Regulation. Boon or bane?
If ad agencies don't want regulations to be imposed on their creativity, they should produce work which is not suggestive nor misleading More

Toyota Kirloskar doubles higher-end Innova production
TOYOTA Kirloskar Motor has doubled the production of the higher-end models of its crossover vehicle, Innova. The company's Director for marketing, Mr T. Ino, said that earlier the higher-end models of Innova constituted 35 per cent of the ... More

NEW PRODUCTS & SERVICES

Seagate unveils 10 hard disc drives
STORAGE giant Seagate on Wednesday announced the launch of ten new hard disc drives aimed at consumer electronics, enterprise, desktop and mobile computing markets. "Our storage innovations are driving the infusion of exciting new ... More

Clearock launches multi-vitamin cream
CLEAROCK Enterprises, a wholly owned subsidiary of Clearock Inc, USA, has introduced Vitalook, a USFDA approved skincare product in India. The company had earlier launched its health and wellness products, including Flex-Izy for joint paints, ... More

SBEC enters speciality sugar biz with Originale
SBEC Sugar Ltd, part of the Rs 1,100-crore UK Modi group, has entered the premium speciality sugar products market with the launch of `Originale'. The company has invested between Rs 15-20 crore in the speciality sugar business, catering to ... More

Outlook guide to Kerala, Lakshadweep
THE New Delhi-based Outlook group has launched a travel guide to Kerala and Lakshadweep as part of its Outlook Traveller Getaways series of guides. Speaking at the book's launch here on Wednesday, the Chief Minister, Mr Oommen Chandy, ... More

Brand Quest

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Star open to offering channels to Chandra's DTH platform

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