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Tuesday, July 12, 2005

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STRATEGY


Tourism Australia sets sights on India
WITH an increase of 22 per cent in tourist arrivals from India in 2004, Tourism Australia has sharpened its focus on the Indian market with a greater marketing and promotional spend. Ms Maggie White, Regional Manager, South and South East Asia, ... More

EVENTS


Ad Club Madras, rural marketing body to host seminar in Chennai
ADVERTISING Club Madras, in association with the Rural Marketing Agencies Association of India (RMAAI), an industry body set up recently, will conduct a seminar on rural marketing and communication in Chennai on July 29. Mr Pradeep Kashyap of ... More

ADVERTISING


Companies shape products, seek to win by design
BANK of Baroda's resplendent new logo is making its presence felt widely — it's in the mehendi of a bride's palm and is even being called the Baroda Sun. The bank is one of the many corporates in the recent past that have gone in ... More

Initiative bags media duties for PVR Cinemas, Khadim
INITIATIVE has bagged the media duties for PVR Cinemas in Delhi and Khadim's in Kolkata. The two accounts are worth over Rs 10 crore. PVR Cinemas, a key player in showbiz (exhibition, production, distribution and related areas), operates 39 ... More

PROMOTIONS & OFFERS


Sania, Gopichand to plug Buddhist sites in AP
WHEN Sania Mirza, the teenage tennis sensation from Andhra Pradesh, goes on her next sports tournament, she would promote AP Tourism. She and former All-England Badminton Champion Pullela Gopichand have been roped in by the Andhra Pradesh ... More

CHANNELS AND FRANCHISES


Swedish co to market incontinence products
"Awareness about adult incontinence is low as it is a subject kept largely under wraps in the country" More

MARKET SHARES


Indian Airlines market share dips to 38.2 pc
INDIAN Airlines, which aims to join a global airline alliance in the long term, saw its market share dip to 38.2 per cent in 2004-05 from 40.5 per cent the previous year. This information came out at the meeting of the Parliamentary ... More

MARKETING RESEARCH


aMap to offer real time TV rating data
AUDIENCE Measurement and Analytics (P) Ltd. or aMap, is looking at offering data which will measure audience viewing in real time as part of its online TV audience rating services. Mr Tapan Pal, Chief Executive Officer, told Business ... More
Brand Quest


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Top Stories
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In Focus

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In Depth

Gender Justice
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Looking back
Jul. 3-Jul. 9
Banks see rise in revenue from cross-selling retail products

Assocham moots measures to boost ad outsourcing in India

Reader's Digest plans desi version

For Reliance, entertainment means serious business — Post-Adlabs takeover plans DTH, radio foray


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