The Hindu Business Line : NetElixer helps optimise returns on online ads

From a start-up, NetElixer eMarketing Solutions has grown to a technology service provider that helps companies optimise their return on investment on their Internet-based online ad world.

The company, which started operations in the US and with a development-cum-support centre in Hyderabad, is now looking at overseas expansion, entering into partnerships with local companies. It recently signed up with an Australian company and is close to partnering a German company for its European Union entry.

The Chief Executive of NetElixer, Mr Udayan Bose, told Business Line that from a marketing career to being an entrepreneur, it has been a satisfying shift.

What started in partnership with a small team of engineers at NIC, Warangal, has now grown to develop software tools that help enterprises optimise their investments on advertisements on the Net.

The company has been self-funded all through and is now looking at the next phase of growth and is in parleys with couple of Silicon Valley Venture Capital Funds.

NetElixer has an interesting business model where in it signs up with companies for a period of one year or even two years. Through a search facility, it gathers data and helps advertisers to choose a particular slot of time for maximum returns. This is done through an advanced search tool that helps in better decision making, he explained.

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