The Hindu Business Line : Hinduja TMT to pump Rs 500 cr in arm

Hinduja TMT (HTMT) has announced plans to invest Rs 500 crore in its newly floated company, IndusInd Media & Communications Ltd for content production, distribution and exhibition (multiplexes) in the country. The funds will also be equally invested in the existing business and acquisition of media companies.

At present the company has a 4.5 - 5 million-subscriber base in 14 cities across the country and intends increasing its reach to 35 cities. According to Mr Ramkrishan P. Hinduja, co-chairman, HTMT, the company's strategy of growth is strongly dependent on individual cable operators.

The company intends to clean up the image of a cable operator through their technology partners Intel and Kudelski who will provide high quality services like video (analog/digital), data (different levels of speed transfer), VOIP (services to make phone calls across the world) thus giving that choice of individualisation as per customer requirement. In order to strengthen their brand, the company intends giving equity stake to the cable operators unlike other media companies.

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