Business Daily from THE HINDU group of publications Thursday, Jan 11, 2007 ePaper |
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Info-Tech
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Hardware Marketing - Strategy Novatium unveils pilot of low-cost PC T.E. Raja Simhan
MR ALOK SINGH
Chennai , Jan. 10 How about a PC for Rs 5,000? It may sound startling, but that is what Nova netPC from Chennai-based Novatium is all about. The company is doing a pilot of its netPC that adopts the cable television model. The netPC is a simple computer that works in a network and does not have local hard disks. All the software and applications are set up in a remote central server located at the premises of the operator (cable operator or telecom company). A customer subscribes to Novatium's "computing service" offered by a local operator, paying an upfront amount and later a monthly "pay-as-you consume" fee, according to its CEO, Mr Alok Singh. Nova netPC is like an appliance. The operator gives the subscriber a keyboard, mouse, monitor and `Nova netPC.' A cable is drawn into the house and connected to the Nova netPC. With the account already provided by the operator, once the customer types username and password, they are ready to use the PC and explore the Internet, he told Business Line.
Easy to use
The device is easy to use - just switch it on and off. It is secure - no local storage, no local programme. Besides, it offers total access user control as well as control over peripherals; central data storage; and low obsolescence (client device life of eight years). Upgrade is required only on the server side. Windows, Linux and multimedia support, voice over Internet protocol and local printer are other features. The device promises monthly power saving of around Rs 2,000 per seat and optional peripheral support on USB.
Thin client concept
The Nova netPC works on a "thin client" concept. It is small box and does not contain any software or application. It is linked to a central server, which hosts all applications. The box does not have any configuration or processor. The central service has all the storage and guarantees data privacy through encryption, said Mr Singh. For a monthly fee, a subscriber is offered a package that includes applications, such as Word, Excel and Media Player. More applications can be had for additional payment. Novatium was co-founded by Mr Ray Stata, Chairman of Analog Devices, Mr Rajesh Jain, Managing Director of Netcore Solutions and Prof Ashok Jhunjhunwala of IIT-Madras. It has eight patents for its innovation, said Mr Singh.
Win-win situation
According to him, local operators would remotely ensure that regular technology updates are happening on the PCs and anti-virus solutions prevent viruses. The remote PCs are connected through a private DSL-based virtual private network (VPN) connection. This ensures that critical financial data is secure and at the same time the uptime service level agreements are agreed upon with the VPN service provider. Operators need to just handle one server setup, remotely monitor and manage clients and do not have to travel to fix viruses or operating system failure. "It is a win-win situation for all."
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