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Sravanthi Challapalli

Chennai , Jan. 12

Are you so content with life that you don't want to find out if there's something that could make you happier? If yes, prepare to be disturbed, because there's somebody coming along to shake you out of your complacence!

As Hari Sadu to Naukri, Happy Kumar is to ClickJobs.com. This Chennai-based job site that belongs to the BharatMatrimony group launched a teaser TV campaign last week and will be scaling it up from tomorrow.

Speaking to Business Line, Mr Michael M. Bala, Business Head, ClickJobs.com, said the site is trying to differentiate itself by taking a "happy" approach to job-hunting rather than negative ones such as nasty boss Hari Sadu or showing employees working literally for peanuts. ClickJobs' TV commercials show Happy Kumar, a complacent guy who thinks he's made it in life and need do no more, being urged to check out several better opportunities online.

ClickJobs has signed up 1,000 employers and has 8.5 lakh resumes online. Most of these are less than six-months old. The portal is almost two-years old but went commercial only in September last year. It's free to candidates posting their resumes but employers pay to access the database, Mr Bala said.

There are over 45,000 jobs on the site, Mr Bala said. Over 40 per cent of them are from the IT and ITES sectors. Banks and financial institutions come next, then the pharmaceutical and hospitality segments. The emerging sectors are retail, oil and gas and infrastructure. Some of the firms that use the site are Sify, Mascon Global, Sierra Atlantic and Polaris, he added.

ClickJobs is the only job site to offer 100 per cent privacy, and users can set their privacy levels, Mr Bala said.

The Internet and Mobile Association of India (IAMAI) estimates the online jobs market (based on payments made by employers listed on job sites) to touch Rs 240 crore in 2006-07. In the previous year, it was Rs 145 crore.

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