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Our Bureau

Hyderabad March 18 Haven't you often wondered that the advertisement banners on Web sites that you visit have only been growing? Well, they will only grow more, according to Ybrant Technologies Ltd, Hyderabad-based IT company.

To keep pace with the momentum and get a good market share, Ybrant's global Internet advertising network provider MediosOne has signed a partnership with Integrid Media Pvt. Ltd., a Mumbai-based media solutions provider to launch its India operations in digital marketing here.

The partnership will be on 50-50 revenue sharing basis. It will also imply that MediosOne will have access to the Indian company's advertising base for online marketing.

The current market of digital marketing in India is estimated at around $40 million ( Rs.180 crore). It is expected to grow to $200 million (Rs.900 crore) by 2010. According to Anil Mishra, CEO of Integrid Media Pvt. Ltd., the company will look at having at least 10 per cent of this market by 2010.

Ybrant Technologies is also eyeing acquisitions in the same space in USA and Eastern Europe. The components will be e-mail marketing, lead generation, search marketing and affiliated marketing. It is also in the process of filing an IPO, which should come through by the end of March, Mr Suresh Reddy, Chairman of Ybrant Technologies, told newspersons.

Mr Bradley N. Cohen, CEO of MediosOne, said that sectors such as banks, financial services, education, telephony, chat, e-mail etc. will enter the digital market space soon.

More Stories on : Internet | Online Marketing

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