The Hindu Business Line : `Engineering students still prefer IT industry'

Bangalore April 22 The IT industry retains its premier position among engineering students as the most coveted future employment sector, with Google and Microsoft topping the list of employers of choice, according to the latest Campus Track T-schools survey from the Nielsen Company.

Consultancy firm McKinsey & Co ranked the third most sought-after employer brand among the students.

The survey dealt with the attitudes of next year's graduating students towards recruiting companies and the factors they use to evaluate prospective employers. It covered the top engineering schools in India and profiled a talent pool in 130 institutes, an increase from the 73 surveyed in 2006.

Shell was the only core manufacturing employer making it into the survey's Top 5. Investment banks Goldman Sachs and Lehman Brothers made an entry for the first time in the Top 10 list with sixth and seventh position, respectively, reflecting the growing interest in investment banking among engineering students.

The top five industries appealing to most students were IT, management consultancy, automobile, investment banking and chemicals. IT companies and management consultancies were preferred particularly by students from premier institutes.

"IT has been the favourite among engineering graduates for the past few years, because of the employment package and international exposure they offer, but what is interesting to note this year is that management consultancies and investment banking firms are emerging as the next avenues students are keen to explore," said Mr Prasenjit Das, Associate Director, Client Service, The Nielsen Company.

Technical soundness, salary and opportunities to work in a growing sector are the top three factors while choosing a company. Flexibility in terms of work profile is also considered a major aspect by about 70 per cent of respondents when accepting a job. The study also indicated that growth prospects, job content and market standing of the company continue to be important parameters for selection.

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