The Hindu Business Line : Zensar targets first time outsourcers with new service

Mr Ganesh Natarajan, Deputy Chairman and Managing Director, and Ms Sushma Rajagopalan, Chief Strategy and Corporate Development Officer, told presspersons that the company would be targeting the first time outsourcers with specific consulting, collaborative development and shared control needs.

Zensar, whose customers include Marks & Spencer, National Grid, Cisco Systems and Electronic arts, is targeting an audience of end-user companies, vendors and analysts.

Looking at the target audience, Mr Ganesh said that there were about 800 companies in the US and about 350 companies in the UK, which fell in this category.

The target for the year is to have at least 10 of them as its clients, he said. Mr Chandan Chatterjee, Global Consulting Head, said that the FTO would look at a consensus building exercise, identify the expectations, draw up an action plan.

It would also look at assessing the customers' readiness, look at its applications, people, processes and technology, look at risks and present a case for offshoring to its clients, he said.

He noted that it would also be mapping applications, defining a roadmap and offshoring plan, as also identify pilot or phase 1 of offshoring, define implementation plan, team composition, governance framework, change management initiatives and communication framework.

Ms Sushma said it would be targeting revenues of $500million by 2010. She noted that the organic growth would be driven by entrenchment, sustainability, focus and vertical market focus which included the segments of retail and manufacturing.

She pointed out that in entrenchment, it was looking at increasing the revenue per client and the new sales strategy was to have five accounts with $40 million, 10 accounts with $10 million, 20 accounts with $5 million and 50 accounts with $1.5 million or more.

More Stories on : Outsourcing | Software

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page