Business Daily from THE HINDU group of publications
Thursday, Jan 24, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Jan 24, 2008 ePaper | Mobile/PDA Version |
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Info-Tech
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Telecommunications Marketing - Market Shares Spice eyes 10% share of market in 3 years Thomas K. Thomas New Delhi, Jan. 23 With as many as five new companies set to enter the highly competitive cellular services sector, operators are looking at bringing in innovative business models and pricing strategy to garner subscribers. Spice Communications, for instance, is looking to deploy a scheme whereby mobile users can get to make free phone calls as long as they are willing to listen to a short jingle. The company which recently got letters of intent for four new circles is banking on such pricing strategy and models to break into the market dominated by the likes of Bharti Airtel and Vodafone Essar. “We are looking at some innovative models and best practices being followed around the world. The way of running a profitable telecom business is changing and we will harness new methods to get a 10 per cent market share over the next 3 years,” said Dr B.K. Modi, Chairman, Spice Group. The company has earmarked $1-billion investment for rolling out services in all 20 new circles, though it is yet to get Government clearance for 16. Dr Modi said that Spice may offload some more equity in the market to raise funds for the expansion at a later date. At present, Spice is jointly owned by the B K Modi Group and Telekom Malaysia. More Stories on : Telecommunications | Market Shares
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