Business Daily from THE HINDU group of publications Tuesday, Mar 11, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy Eros ties up with Wal-Mart Our Bureau New Delhi, March 10 Bollywood movies will now be available to Canadians on Wal-Mart’s shelves. Eros international has tied up with the retail giant in Canada to sell its Bollywood DVDs. The DVDs will initially be available in 27 Wal-Mart stores across Canada, said the London listed company in a release. Distribution is expected to be extended to the entire Canadian Wal-Mart network in the future. “Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution,” said the company’s President (USA), Mr Ken Naz. Eros owns rights to over 1,300 titles and releases between 30-40 films every year. More Stories on : Strategy | Cinema
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