Business Daily from THE HINDU group of publications
Monday, May 12, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Monday, May 12, 2008 ePaper | Mobile/PDA Version | Audio |
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Info-Tech
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Internet Marketing - Channels and Franchises Markets - Financial Services K.R. Srivats New Delhi, May 11 Reliance Money, a subsidiary of Reliance Capital, has tied up with Nasdaq-listed Sify to distribute its financial products and services through over 3,300 Sify i-Way retail outlets in more than 150 cities. "This alliance will help expand the distribution reach of our products and services exponentially. It will help us tap the day-traders and youngsters who frequent the internet caf‚," Mr Sudip Bandyopadhyay, CEO and Director, Reliance Money, told Business Line. The Sify i-Way outlets are run by independent franchisees of Sify. Reliance Money would train the personnel at i-Way outlets on its financial products and services. CABLE NETWORK Besides access to the Sify i- Way outlets, this tie-up would also help Reliance Money to enter Indian homes on the back of Sify's cable distribution franchisee network of about 3,000 persons. For Sify, this tie-up could result in additional revenues as well as increased walk-ins to their i-Way outlets.More Stories on : Internet | Channels and Franchises | Financial Services
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