The Hindu Business Line : OnMobile's ad service

OnMobile, a telecom value added srvices company, has announced a mobile marketing offering, Ad Ring Back Tones (Ad RBT). This service has been launched with a GSM operator in Mumbai and will be extended to other regions in a phased manner. When a user subscribes to Ad RBT, callers to that user will be presented with audio ads, which are personalised to the caller's profile. The OnMobile Ad RBT platform has a unique call-toaction feature that allows users to respond to the advertisement instantly with the click of a single key. The audio ads can be in any regional language, making this solution very attractive to the consumer and to the Indian advertisers. - Our Bureau

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