Business Daily from THE HINDU group of publications
Saturday, Jul 19, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Saturday, Jul 19, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Online Marketing Web Extras - Retailing Online portal on best deals plans network expansion Anjali Prayag Bangalore, July 18 Open2save, an online platform which currently offers information to consumers on discounts and best deals from its network of over 1,200 retailers across the country, is planning to take this number to 10,000 by March next year. Open2save, promoted by Bangalore-based AeNwis E-systems Pvt Ltd helps consumers make purchase decisions based on aggregated information on all the offers running in the market across various retail products and services. “We also complement traditional advertising and marketing efforts by manufacturers and retailers so that they reach their target market effectively,” says Mr Vaibhav Tewari, CEO, AeNwis E-systems Pvt Ltd. Willing to experimentThough India is still in a nascent stage in target marketing efforts, retailers are willing to experiment with new ideas, he says. In the US, though only about 20 per cent of the shopping happens online, almost 60 per cent of the purchase decision is made through online information, according to Mr Tewari. The Web site currently lists deals and discounts offered by manufacturers, large and regional retail chains, local stores, individual stores and boutique stores in five cities (Bangalore, Mumbai, Pune, Mysore and Lucknow). Offers listed are across 35 product and service categories including FMCGs, consumer durables, apparel, telecom and financial products, salons and restaurants. “Laptops, mobile phones, apparel and beauty services are the most used categories,” says Mr Tewari. The Web site currently records 150,000 page views a month. Plans for the year include launching mobile coupons for customers and increasing presence in 15 other cities, Mr Tewari added. More Stories on : Online Marketing | Retailing
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