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Our Bureau

Mumbai, Sept. 17

Metro-Goldwyn-Mayer Studios Inc (MGM) has announced it will be launching the MGM Channel on Indian cable television.

Carriage of the channel will be handled by Star DEN Media Services Pvt Ltd (Star DEN), the distribution joint venture between News Corp’s Star India, the leading television network in India, and DEN Digital Entertainment Network, one of India’s leading cable companies.

Under the terms of the distribution agreement, entered into by MGM Programming Service India Pvt Ltd, Star DEN will handle distribution of the MGM Channel, wholly owned by MGM, to cable platforms operating in a nation-wide cable market of over 70 million homes.

This will significantly increase the reach of The MGM Channel which is currently available in India through Dish TV, the country’s largest direct-to-home satellite platform.

In addition, the Star DEN carriage agreement will also help The MGM Channel secure carriage on new DTH and IPTV platforms that are emerging across the country.

More Stories on : Channels and Franchises | Radio/TV

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