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New Delhi, Oct. 12

Nokia India has announced its association with Bollywood actor Ms Priyanka Chopra. As a part of this association, Ms Chopra will be seen in the company’s new ad campaign with the tagline, “It’s not just a phone; it’s who we are”. The television campaign would be integrated with other consumer touch points, like print, outdoor, radio and digital media. The campaign will go on air next week.

“Today’s mobile phones have transcended from their functional use and become style statements. Nokia as a brand has led this movement and it is constantly evaluating new and interesting shapes, styles and material combined with relevant features to create products that specifically meet consumer’s lifestyle needs across price points,” Mr Devinder Kishore, Director-Marketing, Nokia India, said on Saturday. —

Our Bureau

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