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Neha Kaushik

New Delhi , Nov. 10

THE next time you go shopping for cheese on your overseas trip, don't be surprised to find the familiar Amul brand among an array of foreign brands on the store shelves.

For the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk products under the Amul brand, is aggressively focusing on taking the brand to overseas markets.

In fact, Amul products are now available in shelves across several countries including the US, China Australia, West Asian countries and those in Africa.

With an eye on both consumer (which includes products such as cheese, butter, ghee and shrikhand) and commodity (skim milk and butter oil) exports, GCMMF is targeting export revenues of about Rs 200 crore this year.

"Exports of milk products from India have become lucrative now. With most countries having reduced subsidies on milk products as per the WTO guidelines, milk products from India have become competitive in international markets. Earlier, international prices were lower than Indian prices. For our consumer products, we are targeting markets which have a large population of non-resident Indians," Mr R.S. Sodhi, Head Marketing, GCMMF, said.

On the commodity exports front, GCMMF has tied up with dairies in other countries. Most of the exports of skim milk and butter oil are to neighbouring countries, West Asia, Africa, Afghanistan, China and Singapore.

Interestingly, China is emerging as a lucrative market for milk products exports. "China is a net importer of milk products. Also, the per capita consumption of dairy products in China is one-fourth of that in India with demand growing at 33 per cent," Mr Sodhi said.

However, exporting to the European countries is still a tough task due to the number of non-tariff barriers in place.

India is the world's largest producer of milk with production growing at 4.5 per cent annually.

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