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Thursday, March 17, 2005
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KARATEGY

Sharing for self-interest
Sharing information need not make organisations uncompetitive but actually lead them to work more efficiently. More

BOOK MARK

Customers buy benefits, not products
HOW much time do you take to respond to customer questions? Two minutes, 20 hours, or two days? If you're saying, "Um ... er ... uh," let me cheer you up. You needn't be apologetic, after all, because there is good company. Two out of three top ... More

MARKET KING

The lure of the `fresh'
THE Indian consumer has always appreciated the attribute of freshness in a brand. `Fresh' marketing can be used to relate to food, ideas, look and feel, clothes, design, and so on; more importantly, it creates a positive attribute of ... More
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