The Hindu Business Line : Thursday, April 14, 2005

Banking on publicity
Most private banks are spending huge sums on brandbuilding and acquiring new customers, but what they should actually concentrate now is on retaining their existing clientele. More

BOOK MARK

Are we losing our children to ads?
JULIET B. Schor's Born to Buy, from Scribner (www.simonsays.com) is not for babies; but aimed at baby lovers. Which, I'm sure most of us are. So, it would hurt to know that the child has now been ... More

MARKET KING

Here comes `April Marketing'
A positive sales growth during the month of April, which marks the beginning of the new financial year, boosts the morale of the marketers considerably and sets the mood for the rest of the year. More

MUMBAI MOSAIC

Ambush Times
Talk about teasers and then talk about ambush marketing. Everyone seemed to be in a mood to ambush everyone else. It started with the teaser ads that had several people with a tape stuck across their lips. This was blitzkrieged across Mumbai's ... More

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