Business Daily from THE HINDU group of publications Sunday, Jun 03, 2007 ePaper |
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Investment World
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Cars Marketing - New Products & Services Honda rolling out new Civic variant S. Muralidhar
The Honda Civic has been a huge hit with premium sedan buyers in the Rs 10 lakh-plus segment. The Civic automatic with its manual option and column-mounted paddle-shifters has been a big draw. But a few premium features were missing in the Civic, and Honda has been taking note of customer demands based on dealer feedback. To offer more value and choice to its customers in this segment, Honda Siel Cars India will launch next week a new variant of its best-selling premium sedan the Honda Civic. The new trim Honda Civic 1.8V will join the 1.8S, which is currently the only variant available with either a five-speed manual or automatic gearbox. The new Civic 1.8V will additionally sport features such as leather seats, front fog lamps and turn indicators integrated into outside rear-view mirrors. The new variant will also be offered with two new colours Mystic Violet and Carbon Bronze Pearl. The new variant is expected to be offered with both the transmission options and is likely to cost about Rs 70,000 more than the respective 1.8S variants.
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