The rise and rise of subscription commerce
The rise and rise of subscription commerce
A win-win proposition as it locks in customers for retailers while buyers get to save more
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Nuggets
Nuggets
Age no barTo time with world senior citizen day, which falls on August 21, Columbia Pacific communities has released a heart-warming new campaign ...
The floormat effect and other home truths
The floormat effect and other home truths
Cocooned indoors during the pandemic, consumers are lavishing attention on their homes
A vet for your pet, and more services, at a click of the mouse
A vet for your pet, and more services, at a click of the mouse
Pune-based Wiggles is in the unique space of preventive healthcare
How brands drove salience during the coronavirus pandemic
How brands drove salience during the coronavirus pandemic
FMCG companies have innovated with products, pricing and supply chain to stay relevant
Banking on cricket
Banking on cricket
Every cricket lover knows NatWest, thanks to the keenly followed One Day International series. In a move that will give the brand greater salience in ...
With ‘STAR’ value, brands can become billionaires, too
With ‘STAR’ value, brands can become billionaires, too
Ask any marketer for her list of challenges today, and one point inevitably comes up — how do I drive growth for my brand? This growth challenge is ...
The show must go on — even if virtually!
The show must go on — even if virtually!
If there was one industry that was written off when the Covid-19 crisis began, it was the events industry. Every year there are thousands of ...
Nuggets | Tuning into India
Nuggets | Tuning into India
There’s good news for independent musicians, and local labels. Digital music distribution service provider TuneCore has announced its launch in India.
Packing batteries with more punch
Indian researchers are working on cells that can store more energy, last longer
Life Science: Healing broken bones
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IISc
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Foldable hospitals
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
Big Story | Understanding bearish and bullish reversal chart patterns
Will a stock continue its current trend or will it reverse? We tell you how you can read chart patterns to ...
Index Outlook | Sensex, Nifty 50 likely to extend the fall
Sensex and Nifty 50 saw selling interest on Friday and slumped; selling pressure could continue
Should you subscribe to IPO of IRFC?
Investors with a long-term horizon can consider this offer
How to read the new mutual fund risk-o-meter
Most AMCs have been sending out cryptic e-mails. We tell you how to read between the lines
Comfort comes home in mains and sides
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
Being vegetarian in the Maldives
Forget the tuna. The island nation will keep you full and happy with coconut, koftas and jasmine
Resolutions 2021
This year, on Facebook, I saw that someone had posted a list of EASY RESOLUTIONS. I didn’t copy them down but ...
Turning dust to gold
With strokes of quirky humour, Partha Pratim Deb uses pulp, terracotta, glass and discarded cloth to create ...
Ad spends migrate online, but are brands digital-ready?
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
A business that stops to smell the roses
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
Greetings season
How marketers can use the traditional exchange of festive wishes meaningfully
The heart of the matter
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...