Catalyst

IHCL is on a regeneration exercise. Will it regain its standing as the crown jewel in the Tata group portfolio?

How a timeless Indian Institution has evolved

Can influencer marketing work in politics? During the 2019 Lok Sabha elections, we did see a host of celebrities and social media influencers try and ...

Emerging out of a cloud of distrust and scandals, influencer marketing is entering a golden age

A tongue-in-cheek look at what would happen if a cola brand borrows from the political campaigner’s handbook

 Google properties are opening up for advertisers like never before. On Tuesday, at Google’s Marketing Live conference, the search behemoth said it ...

American futurist Thomas Frey, founder of consulting, networking firm and think tank DaVinci institute, creates fascinating visuals of a world yet to ...

As Tetra Pak unveils its future factory plans, it hopes the carton you drink out of will get smarter, more sustainable

 Marvel’s Avengers: Endgame, which released last Friday in India, has created history with the highest opening ever for a Hollywood movie, and the ...

From cricket to shipping, weather insights are helping enterprises stay one step ahead

With start-ups hacking your kitchen, the future of packaged goods looks fairly different

Cadbury serves up sweet somethings for Tamil Nadu

The humble banian is getting a scented makeover. To beat the summer humidity, Lux Cozi has launched scented vests that will retain their fragrance ...

To stay relevant, new-age skills and capabilities are imperative

Has cosmetic brand LUSH done the right thing by quitting its social media accounts?

Different generations use social media for different reasons. London-based research company GlobalWebIndex dives into the habits of users of social ...

The summer 2019 Sprite campaign is interactive, filled with local flavours and free of complexities

 Ethnic clothing retailer Fabindia is batting on a new pitch. As the style partner for Maruti Suzuki Cricket Live on Star Sports, the official ...

Getting people to ‘discover, try, buy, use and renew’ your products can fast-track growth – and the way to it is by serving up epic experiences

As poll campaigns go, it can’t get quirkier than this. The BJP, which has earned a bit of a reputation as slogan sultans, raised a storm with its ...

A set of realty firms is showing that a good digital strategy can lead to conversions in property sales

The marriage of nostalgia and technology can create magical products

Smart brands are newsjacking the elections with campaigns aimed at voters

Barbie turns 60 tomorrow, a day after International Women’s Day. A look at how the princess of the doll kingdom has evolved with the women’s movement