Disclosure diktat: Creators have to tell all
Disclosure diktat: Creators have to tell all
How will the ASCI guidelines for social media influencers impact the brands relying on the online stars for their advertising needs?
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A cookie for a jab
A cookie for a jab
Campaigns have been thoughtfully muted by brands as India battles the deadly second wave of the Covid-19 pandemic and there is collective grief ...
Shaped by a pandemic
Shaped by a pandemic
The Covid-altered look and feel of the world around us
Home chefs find going tough amid pandemic
Home chefs find going tough amid pandemic
With orders drying up, they find it hard to sustain their business
KP Namboodri’s: God’s own tooth powder
KP Namboodri’s: God’s own tooth powder
The 95-year-old ayurvedic brand KP Namboodri’s, a household name in Kerala, credits its success to Lord Krishna’s blessings
The contactless world
The contactless world
Consumers are gravitating towards smaller brands, e-wallets and Ayurveda: Report
Delivery disruption: Restaurants forced to serve differently
Delivery disruption: Restaurants forced to serve differently
Many launch an #OrderDirect campaign as an alternative model to food aggregators. But is it really feasible?
Humming a nostalgic track
Humming a nostalgic track
Indian Railways, which has been connecting humanity with joy, can become a brand as valuable as the IPL
Good shot, FB
Good shot, FB
Facebook gets it right with ad themed on vaccine hesitancy
Commercial vehicles on the green-way
Hydrogen generation from agri residue could well change the mobility scenario
An early warning system for variants
Genomic sequencing efforts in different parts of the country are aimed at halting the mutating Covid-19 virus ...
Gearing up to fly twice as fast as sound
The US-based start-up Boom Supersonic is putting together an aircraft that can fly at a maximum speed of Mach ...
On the threat to the Himalayas
The glaciers of the Himalayas gave birth to many great rivers: The Yangtze, Ganges, Indus and Mekong.Over a ...
Can you bank on neobanks?
If technologically inclined, you might be doing your banking through digital-only platforms. But is the online ...
Will Nifty hit 17,600 this week?
Bias is bullish, but caution is warranted
How EPF interest income is taxed
Interest earned on an employees’ PF contribution of over ₹2.5 lakh a year would be taxable
Why gold bulls and bears are at loggerheads
Traders can stay on the fence till the silver contract makes a decisive breach
Life lessons from simple stories
In his new book, author Prakash Iyer talks about learnings from real-world experiences
India, the neighbour Nepal loves to loathe
Kathmandu wants out from what it perceives to be a ‘claustrophobic embrace’ with New Delhi, and instead have a ...
Auroville: An utopian search for a better world
Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up ...
Lady doctors and the rocky path to healing
A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th ...
Will the festive season reignite growth?
Marketers and advertisers will debate the future outlook for brands at an event organised by The Indian ...
Plant-based packaging will be the future
For Tetra Pak, sustainability is a key driver of its research on cartons
Brands get responsible on recycling and reusing
A host of FMCG firms are stepping on the gas when it comes to initiatives that reduce packaging waste
Ajay Gahlaut joins Dentsu
Ajay Gahlaut, former chief creative officer and managing director of Publicis, and the man behind campaigns ...
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...