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Reaching B2B audience on video a challenge: LinkedIn

For 50 per cent of B2B marketers, reaching the right audience through video is a challenge, says a new LinkedIn study, The B2B Video Report.

After social, it’s genomedia

It is not just about Internet of Things. From artificial intelligence to machine learning and chatbots to robots, advertising agencies and brands ...

GOAFEST In the scheme of Internet of Things ...

In the scheme of Internet of Things ...

IoT can turn products into a medium for brands to learn more about their customers

Aboard the IPL wagon

It’s IPL season once again, this time on Star Sports, and brands are busy creating and releasing ads to air during the cricket extravaganza that is ...

AI in marketing Making chatbots your mouthpiece

Making chatbots your mouthpiece

Brands are using chatbots not only for better customer engagement but also to automate marketing and save time and money

the curious marketer Our pride in India is a powerful force

Our pride in India is a powerful force

Why loving our country should matter to us all

SNIPPETS A slew of incredible launches

A slew of incredible launches

CryptoCows, Droom Fly and Oyo Smart Coin are some of the April 1 releases from the corporate world. Droom, the online marketplace to buy and sell used ...

‘Businesses now know retention is important’

The India arm of Adobe has over 300 IPs across almost every solution across the Adobe suite of products, says Kulmeet Bawa, Managing Director – South ...

effecting change What it takes to craft a transformation

What it takes to craft a transformation

Here’s what leaders say about making a difference

Adobe Summit Heralding the experience makers

The focus at the conference this year was on enabling people to lead the transformation in marketing

Viewers tolerate 10 seconds of ads in videos

Most viewers (75 per cent) can bear to watch just 10 seconds of an advertisement before starting to watch a video online. A study by Chrome Data ...

Reshaping school education

Do you want to reshape school education? Begin by changing the shape of the report card, Dentsu Webchutney seems to say. The digital arm of Dentsu ...

in conversation A funny business, this!

Ritu Singh’s Stark Raving Ad is the latest book on Indian advertising, but with none of the starched formality a business book suggests

DIGITAL MARKETING Crafting a seamless customer experience

Gianni Giacomelli of Genpact on how digital transformation can be handled efficiently

the curious marketer Brands that unify, and elevate our lives

In a world with multiple fault lines, marketers can promote messages of integration and unity

Mindshare announces leadership moves for Growth Markets

Mindshare, the global media agency network, has today announced two major leadership changes for their Growth Markets region.Amrita Randhawa is ...

Publicis.Sapient appoints Teresa Barreira as CMO

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has appointed Teresa Barreira as Chief Marketing Officer.Barreira is a ...

DigitasLBi will call itself Digitas

Five years after the merger between Digitas and LBi, DigitasLBi has announced it will drop the LBi from its name, returning to the name Digitas.

Mindshare announces further restructuring

Mindshare, a major media agency, part of GroupM, has announced further organisational restructuring to strengthen its focus on clients within each ...

advertising The advertising that women want

Can we expect to see it a decade from now?

business of brands Raising the profile of Sri Lanka’s brands

Interbrand unveils the first Top 20 list

MARKETING Guilty of a gender bias?

An oft-debated question is why have separate versions of products for men and women when just the one will do.

Laqshya Media group acquires Digitalabs

The 21-year-old communications conglomerate Laqshya Media Group has acquired Digitalabs, a prominent digital marketing agency, based in NOIDA. This ...

Publicis Communications launches customer experience centre of excellence

Publicis Communications has launched a customer experience centre of excellence in India. Three Publicis Communications agencies – SapientRazorfish, ...

Using data to figure out customers

With fresher perspectives and parameters, marketers can mine a wealth of information and home in on what will appeal to buyers

Wooing the new kids on the block

To appeal to today’s children, Amar Chitra Katha and Tinkle are planning a big digital push, and have lined up a host of marketing and merchandising options

Aditya Kilpady is National Planning Director, Dentsu Impact

Dentsu Impact, the creative agency from Dentsu Aegis Network, has strengthened its strategic planning function by roping in Aditya Kilpady as the ...

Mirror, mirror on the wall ...

Stores across the world are testing virtual trial rooms as they promise to raise the possibility of purchases

BUSINESS OF BRANDS Lufthansa spruces up for a new world

A slimmer crane and a darker shade of blue are major changes in brand identity

the curious marketer Marathon musings

Why is running so popular with people and brands alike?

MARKETING The hunt for cool

Gen Z wants unique experiences in everything it encounters, and marketers are adapting to that

Mindshare announces restructuring

Media agency Mindshare, part of GroupM, has announced a restructuring. Amin Lakhani, who has been with the Group and Mindshare for 14 years, will now ...