When content will speak in more languages
When content will speak in more languages
Next year, content for unexplored markets will get a fillip. So will its mass customisation
Catalyst
Other
What your H.O.S.T predicts for 2018
What your H.O.S.T predicts for 2018
Four key trends that marketers should watch out for, in the New Year
MK Machaiah (Mac) is Chief Innovation Officer – South Asia, Mindshare
MK Machaiah (Mac) is Chief Innovation Officer – South Asia, Mindshare
Mindshare, India’s largest full service media agency, a part of GroupM, has announced the appointment of MK Machaiah, known as Mac, as Chief ...
ad:tech conference announces theme
ad:tech conference announces theme
ad:tech New Delhi, the original industry authority for advertising, marketing and media technology in India, will host its eighth edition on March 8 ...
Satisfying the demanding customer
Satisfying the demanding customer
What it takes to deliver a well-rounded experience
Future shock?
Future shock?
What’s in store for a tech-driven world
When games bring brands into play
When games bring brands into play
Mobile games look to brands for big business
Betting on billboards
Betting on billboards
Smart brands are capitalising on the under-leveraged out-of-home category which seems poised for take off
Where virtual reality could take digital marketing
Where virtual reality could take digital marketing
Marketers should ask themselves what kind of experiences can make a difference to consumer decision-making – and thus plan a VR strategy
Providing clients with a complete suite of services
Consark offers the entire gamut of financial, tax and risk advisory services through guaranteed partner-time
Looking at food and agriculture through an entrepreneurial lens
ThinkAg brings together various players in the food, agri value chain to improve productivity
Bombay Play raises ₹11 crore in pre-Series A from Leo Capital
Gaming company Bombay Play has raised about ₹11 crore ($1.5 million) in a pre-Series A round from venture ...
Gym, swim and move every two hours!
Saahil Goel, CEO & Co-founder of Shiprocket1.For physical and mental fitness, I run, meditate, listen to ...
Option pricing mechanism decoded
Investors can use options contractto hedge their portfolio
Value is available across market caps in the market: Union AMC
Large-cap stocks seem to be attractively priced, says CEO G Pradeepkumar
Gold struggles to move higher
The base at ₹47,650 is a crucial support; traders should be cautiously bullish
Why Exide Industries is a good buy despite auto slowdown
The firm can ride out the auto slowdown with its presence in after-market sales
Clouds in concert: A monsoon special
Mawsynram and the monsoon: Where the sun hides for a month
Life in Mawsynram, known as the wettest place in the world, is shaped by the monsoon rains
Monsoon raags and Covid-19 kajris
A season that showered bountiful melodies, some lost, others still in vogue
Quiz on places where famous authors wrote
On July 4, 1845, Henry David Thoreau moved into a small cabin on Walden Pond in Concord. His account of his ...
Sounds of silence
Marketers and brands should know when it won’t do to talk but listen to customers
The Happiness proposition
Brands could use positivity during crisis times
Getting more animated in a Covid-19 world
On the Creative Trail
A mask by any name wouldn’t be the same
Hygiene mask must engineer a cultural shift, to co-exist with Mukhaota, ghunghat
One step forward, two steps back
The Centre’s moves to step up loan delivery to MSMEs and relax repayment terms may not be enough. Reverse ...
Paralysis in Maharashtra
Pune district has over 1.3 lakh registered MSMEs and 650-700 large-scale units. Together, they employ 17 lakh ...
Going, going, gone...
Done in by the coronavirus-induced lockdown, restaurants, travel agencies and small businesses have shut shop, ...
‘Financial literacy is important to assess risk, to ask questions’
“There is no protection, across the world, for money against market investments; misinformation or violation ...