Dentsu Impact, the creative agency from Dentsu Aegis Network, has strengthened its strategic planning function by roping in Aditya Kilpady as the ...
Stores across the world are testing virtual trial rooms as they promise to raise the possibility of purchases
A slimmer crane and a darker shade of blue are major changes in brand identity
Why is running so popular with people and brands alike?
Gen Z wants unique experiences in everything it encounters, and marketers are adapting to that
Media agency Mindshare, part of GroupM, has announced a restructuring. Amin Lakhani, who has been with the Group and Mindshare for 14 years, will now ...
WPP’s GroupM, the global media investment group, today announced it has agreed to acquire digitally-led creative agency The Glitch in India. This ...
Lufthansa has unveiled a modernised brand image for the digital age. A press release says the most visible change is the new aircraft livery. This ...
A LinkedIn survey says technology will dominate efforts to personalise marketing
A 6-km run, gluten-free diet & some cycling : Yash Miglani, Managing Director, Migsun Group1. My morning ...
Research findings too signal that a previous SARS-CoV-2 infection may not necessarily provide immunity in ...
Alongside applause for ensuring uninterrupted supply of life-saving drugs, the sector needs some nurturing
New Nissan Magnite’s good looks may not be sufficient. The entire package needs to pull buyers away from ...
Your employer might provide you perquisites such as reimbursements, stock options and accommodation. Taxes on ...
Planning to exchange old gold for new this festival season? Here is all that you need to know
Sensex, Nifty 50 advanced this week, but face barriers ahead; investors need to be cautious
The stock of Asian Paints, among the largest paint-makers in the country, gained about 1 per cent on Friday on ...
Many of the hit Hindi movies today are remakes from the four South Indian film industries. In a trend dating ...
Gatekeepers of mainstream art history have often denied entry to practitioners of botanical paintings
Healing the Ganga can start in your kitchen, says Bidisha Banerjee, whose new book explores the faith and ...
Puneet Krishna, the creator of Mirzapur, on the second season of the popular web show on Amazon Prime Video
The expression remains democratic but the tools are becoming programmatic
Assessing the party on differentiation, relevance, esteem and knowledge reveals useful insights
Why this quaint Belgian detective is such an enduring brand, even a 100 years later
A quick scan of new ad campaigns released recently seems to show a preponderance of cricket — either starring ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
The countrywide lockdown from March last week impacted both producers and processors badly. As demand from ...
