Reinventing hospitality, the Ibis way
Reinventing hospitality, the Ibis way
How the hotel brand is designing better customer experiences
Marketing
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The sting in the e-tail
The sting in the e-tail
E-tail is different from e-commerce and the sooner the policymakers realise it the better
OFFICE BUZZ: A career coach in your pocket
OFFICE BUZZ: A career coach in your pocket
Talent mobility firm RiseSmart, a Randstad company, has launched a native outplacement mobile app, which acts like a pocket career coach to help ...
Breaking the culture of silence
Breaking the culture of silence
In his book, Dunkin’ Brands executive chairman Nigel Travis argues that all employees should be encouraged to question and debate decisions
When machines begin to learn your moods
When machines begin to learn your moods
People with high emotional intelligence make great leaders. What happens when machines too empathise?
Is your organisation ready for new labour models?
Is your organisation ready for new labour models?
Anna Kahn of EY explains what the fourth industrial revolution means for our future workforce
Digital goes mainstream
Digital goes mainstream
Saluting the Republic
Saluting the Republic
On the 70th Republic Day celebrations, several brands are joining in the festivities with offers, special campaigns and innovative anthems. Even as ...
Pigs can fly, if we give them wings
Pigs can fly, if we give them wings
In the Year of the Pig, a marketer’s reflections on this chubby animal
Scripting a survival
Zee’s founding family plots a twist in the tale and stays in control
Spotting a sea of opportunity
Mathew Joseph, COO of FreshToHome, has honed the art of fishmongering
Bharat Biotech: More than just Covaxin
The story behind the vaccine development and the dose of innovation the Ellas have brought to India’s biotech ...
Commercial vehicles on the green-way
Hydrogen generation from agri residue could well change the mobility scenario
Building blocks for your infra portfolio
There are three possible ways to invest in the infrastructure space. Here are our picks for each of these
Dollar stuck in a narrow range
There is still scope for the dollar index to rise to 94 while it stays above 93
SME IPOs pack a punch on the returns front
But these small companies come with a big risk too, as 40 per cent of the listings in the last year have ...
Know these risks before you invest in Bitcoin
Are cryptocurrency investors tempting you to join the bandwagon? Check out these facts before you turn towards ...
An academician’s journey into the “real world”
The book gives a tantalisingly brief glimpse into the world of policy-making
A practical guide to start up
Serial entrepreneur Shirish Nadkarni, co-founder, Livemocha and ex Microsoft will be virtually launching his ...
Auroville: An utopian search for a better world
Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up ...
Life lessons from simple stories
In his new book, author Prakash Iyer talks about learnings from real-world experiences
Chipping off the old block
Gen Z has brought side-hustles to the fore. How can brands leverage this trend?
New customer sets shaped by the pandemic
Covid-19 has led to the emergence of different consumer segments. Marketers should take note
Bata@90 – putting its best foot forward
Its best two segments - formal shoes and school shoes - may have been hit badly, but Bata India is digging its ...
On the campaign trail
A recap of our favourite campaigns
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...