Catalyst

Consumers would sooner shame a brand than defend it, finds a WE Communications study

Indian consumers are rediscovering yoghurt, and the reasons run thick and deep

Do you break off the tips of ladies’ fingers to check if they are tender, asks Rajesh. Say Yes, and he asks why. Then follows a discussion on testing ...

Native ads blend marketing with information and entertainment, aiming for greater consumer engagement

Rahul Sengupta to be Dentsu India’s Chief Creative Officer Dentsu India, the full-service communication agency from Dentsu Aegis Network, has ...

Chairman Ashish Bhasin’s keen online focus has put Dentsu Aegis Network second in India

Watch co and jeweller Titan now wants to dress women up to the nines with Taneira

Customers want their bots to be as human as possible

Are marketers looking at it through the right lens?

Publicis has appointed Krishnendu Paul and Amitabh Sreedharan as Vice Presidents - Account Management and Prateek Suri as Creative Director. Paul and ...

dentsu X India, an integrated media specialist, part of Dentsu Aegis Network, has roped in Roopam Garg as Chief Client Officer (CCO). Garg brings with ...

Dentsu Aegis Network, the media and advertising conglomerate that operates 25 businesses in India, has now expanded to celebrity endorsement and ...

The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named Wavemaker. The brand ...

Kent RO has launched Vaadi-e-Kashmir, a short film that was dedicated to the State on behalf of the nation by Home Minister Rajnath Singh, a press ...

Consumers are actively seeking sustainable behaviour from the brands they use

Emojis, memes and GIFs are the new means for marketers to reach consumers

Machine learning is driving performance and personalisation in digital advertising

By wooing new ones and ignoring old customers, companies are failing to exploit their potential lifetime value

Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has appointed Rajesh Mani and Kunal Madhavdas as the agency’s first ever Executive ...

The DDB Mudra Group has announced the appointment of Deepak Nair as the Group’s first Chief Growth Officer. Along with this position, Nair will also ...

Yusuf Merchant has been appointed as Vice President, DDB MudraMax-OOH and Adil Khan has been appointed as Associate Vice President, DDB MudraMax-OOH.

VEQTA, India’s only dedicated sports OTT service, has bagged the broadcasting rights for the fight between Floyd Mayweather and Conor McGregor, the ...

J Walter Thompson India has appointed Vijay Jacob Parakkal as the Senior Vice-President and Managing Partner of its Kolkata office. Parakkal has over ...

Teenagers think family vacations are where they get closer to their siblings, and parents regret taking children on long flights as they misbehave