JWT’s latest avatar
JWT’s latest avatar
As the ad industry sees more and more consolidation, legendary agency JWT dons yet another avatar. It will henceforth be called Wunderman Thompson ...
Catalyst
Other
Typefaces are like VOICES
Typefaces are like VOICES
Fonts can talk expressively and contribute a lot to shaping a brand’s personality, says Slovakian designer Peter Bil’ak
Gushing forth globally
Gushing forth globally
After gaining dominance in India, bath and lighting company Jaquar eyes the world stage
Chocolate finds its new sweet spots
Chocolate finds its new sweet spots
Once seen as a stodgy category, chocolates have transformed into an innovative segment
Online gaming: All ready to play
Online gaming: All ready to play
Adding B2B competencies
Adding B2B competencies
Adobe has completed the acquisition of Marketo, a B2B marketing engagement company. Henceforth Marketo Engagement Platform will now become part of ...
Marketing lessons from home-grown brands
Marketing lessons from home-grown brands
“More companies die of indigestion, than of starvation. If you have capital, use it frugally, rather than burning it inefficiently,” advises Ashish ...
Thinking beyond breakfast
Thinking beyond breakfast
Cereal makers are eyeing multiple consumption occasions for growth
The Re-Life story of 100-year-old Panasonic
The Re-Life story of 100-year-old Panasonic
The Japanese electronics giant celebrates its century with a major makeover in its strategy and offerings
Connecting with a long-forgotten era
A unique exhibition in Haryana showcased rural life before the advent of modernisation
Lo, behold the crater at Lonar!
A facelift is being given to a ‘geological gem’ in Maharashtra, a unique site ‘visited’ by a meteorite 50,000 ...
Where apron strings secure freedom from society’s curbs
An NGO makes aprons innovative tools to educate the young on reproductive health
Daimler leverages global strengths for BS-VI trucks
Company confident that it will take the pole position by offering top-class value proposition in India
Big Story | Will bond yields rise in 2020?
While bond yields fell sharply in 2019, it was no walk in the park for investors. Will the bond market’s ...
Index Outlook: How long can the bulls prop Sensex, and Nifty 50?
Indices are hovering around the 50-DMA and the momentum oscillators signal weakness
Why Sobha is a good real estate pick
Portfolio expansion into low- and mid-income projects makes it a good proposition
BNP Paribas Large Cap: A large-cap play
Scheme has outpaced its benchmark by two percentage points over past seven and 10 years
Meals with the Mahatma
MK Gandhi was known for keeping indefinite fasts. But he was, interestingly, also one of the first to promote ...
Manpreet Singh: Man of the moment
Manpreet Singh, captain of the national hockey team, is the first Indian to win FIH’s Player of the Year award ...
It takes 7,600 litres of water to make your jeans
But manufacturers are now trying to reduce their carbon footprint with eco-friendly denim
Adventures in the Amazon
The Amazon rainforests of Peru present a picture of beauty and diversity that is fast disappearing
Who says cement is grey and stodgy?
Dalmia Bharat’s Craft Béton opens up luxurious possibilities in concrete
The Complete Man dons a new look
Raymond stitches plans for a larger share of the male wardrobe with 3D printed cufflinks, and more
Budget takeaways: How are consumer needs going to change?
In a fluid economic situation, marketers need to zoom in on new pockets of growth
Soon information is going to go completely invisible: CEO of Samsung STAR Labs
Pranav Mistry of Samsung STAR Labs on AI and the positive power of data
Is ‘tax terrorism’ for real?
Arrests and imprisonment over tax offences have increasingly become commonplace, raising questions of official ...
The resolution of ballooning tax arrears
Dispute settlement schemes are expected to clear the litigation backlog and ramp up revenues
More compliance does not mean tax terrorism: Gopal Krishna Agarwal
Neither the Union Budget nor Prime Minister Narendra Modi’s subsequent assertion about there being no cause ...
It is corruption as usual in Tirupur
Two years have gone by since the implementation of the Goods and Services Tax (GST) in India. But with reports ...