Marketing

Other

Connected products When labelling gets smart, savvy and sustainable

When labelling gets smart, savvy and sustainable

Intelligent tags are not just making shopping frictionless but are changing our lives

Nuggets

Hype around the hoop!Could this be basketball’s take-off moment in India? With no less than two heads of state — President Donald Trump and Prime ...

Nuggets: Festival twinklers

Will the festival season bring some cheer to brands battling slowdown blues? Although Onam and Ganesh Chaturthi sales have reportedly been nothing to ...

Business of Brands Sustainability is the new style statement

Sustainability is the new style statement

As global action against climate change mounts, more brands step up on eco-consciousness

The Curious Marketer Marketer, Leader, Teacher, Titan

Marketer, Leader, Teacher, Titan

Some lessons from Bhaskar Bhat, who powered iconic brands

advertising Insights and ideas remain at the core of the ad industry: Madhukar Kamath

Insights and ideas remain at the core of the ad industry: Madhukar Kamath

Madhukar Kamath, Chairman Emeritus of DDB Mudra, receives the AAAI Lifetime Achievement Award today (September 6). In this interview, he talks of his ...

the business of meetings Filling up India’s Conventions Calendar

Filling up India’s Conventions Calendar

The domestic MICE industry looks to grow its share to at least 2 per cent of the global pie

Food Industry Stewing in the discount trap

Stewing in the discount trap

Zomato vs restaurateurs face-off highlights the bitter side of seemingly sweet schemes

The curious marketer The lipstick effect and other slowdown truths

The lipstick effect and other slowdown truths

Consumer behaviour during downturns, and what marketers can do

digital Marketing Dealing with fake influencers

Rising fraud has led to the loss of ad dollars and compromised brand safety

Nuggets

BARC’s self-service portal A lot of advertising decisions in India are made basis data provided by audience viewership measurement company BARC India.

Brand transformation Making Sheraton the new gathering place

Marriott International has unveiled a refreshed look for its heritage brand

NUGGETS On the Moon wagon

Even as India’s moon mission took off successfully, a host of brands raced to congratulate ISRO’s Chandrayaan-2 launch in a wonderful demonstration ...

Digital push The big battle to book the guest

Hotels and OTAs (online travel agents) have been frenemies for a while now, engaged in a furious battle to get the customer to book through their ...

The curious marketer Brands on the Moon

Musings on how lunar tides have influenced marketers and their wares

Commercial Break Advertising’s hits and misses at the Cricket World Cup

It could have been the SuperBowl moment for Indian advertising but was a tame innings

new niches A golden opportunity in the silver space

Marketers have long ignored the senior citizen space, but an RPG group-backed venture, Seniority.in, shows the way to cater to this cohort

Retail Report Will 24 hour shopping work in India?

You need an ecosystem in place before all day all night retail can flourish

NUGGETS Roaring at Cannes

P&G India roared at Cannes, winning four lions for its Vicks ‘One in a Million’ #TouchOfCare campaign. With one Silver Lion in the Film for ...

The Curious Marketer When good brands fail

How do consumers respond when their favourite brands get into trouble?

Retail Review LOTS to learn from the Thai model

Thailand is a good bridge for modern retail in India, believes Tanit Chearavanont, MD of LOTS Wholesale Solutions

Who will roar at Cannes?

Who will roar at Cannes? As we near the Cannes Lions creativity festival dates (June 17 to 21), Leo Burnett Worldwide has come out with its annual ...

strategy shift Re-imagining the Taj brandscape

IHCL is on a regeneration exercise. Will it regain its standing as the crown jewel in the Tata group portfolio?

The curious marketer Men and their beloved barber shops

How a timeless Indian Institution has evolved

Does it work in politics?

Can influencer marketing work in politics? During the 2019 Lok Sabha elections, we did see a host of celebrities and social media influencers try and ...

Digital marketing A must-have strategy for marketers

Emerging out of a cloud of distrust and scandals, influencer marketing is entering a golden age

If FMCG brands had to market like election marketers!

A tongue-in-cheek look at what would happen if a cola brand borrows from the political campaigner’s handbook

NUGGETS Google’s ad overdrive

Google properties are opening up for advertisers like never before. On Tuesday, at Google’s Marketing Live conference, the search behemoth said it ...

shelf talk ‘Maker Districts has the most potential for India’

American futurist Thomas Frey, founder of consulting, networking firm and think tank DaVinci institute, creates fascinating visuals of a world yet to ...