Catalyst

To stay relevant, new-age skills and capabilities are imperative

Has cosmetic brand LUSH done the right thing by quitting its social media accounts?

Different generations use social media for different reasons. London-based research company GlobalWebIndex dives into the habits of users of social ...

The summer 2019 Sprite campaign is interactive, filled with local flavours and free of complexities

 Ethnic clothing retailer Fabindia is batting on a new pitch. As the style partner for Maruti Suzuki Cricket Live on Star Sports, the official ...

Getting people to ‘discover, try, buy, use and renew’ your products can fast-track growth – and the way to it is by serving up epic experiences

As poll campaigns go, it can’t get quirkier than this. The BJP, which has earned a bit of a reputation as slogan sultans, raised a storm with its ...

A set of realty firms is showing that a good digital strategy can lead to conversions in property sales

The marriage of nostalgia and technology can create magical products

Smart brands are newsjacking the elections with campaigns aimed at voters

Barbie turns 60 tomorrow, a day after International Women’s Day. A look at how the princess of the doll kingdom has evolved with the women’s movement

IAA president SK Swamy on his 10-point agenda

Branding consultant Scott Bedbury says it's time for brands to be noble, meaningful and have enduring purpose

Reliance Health Insurance staff play a part in solving customer issues

Quotable quotes from the IAA World Congress on brand dharma

A marketer’s reflections on national pride, from South Africa

Internet evangelist and Skype co-founder Jonas Kjellberg believes retail will go 100 per cent online, while Andrew Keen, a strong critic of the internet culture, thinks re-invented brick and mortar is where shoppers will go

Internet evangelist and Skype co-founder Jonas Kjellberg believes retail will go 100 per cent online, while Andrew Keen, a strong critic of the internet culture, thinks re-invented brick and mortar is where shoppers will go

The mouse and keyboard pose no threat to pencil and crayons, believes Faber-Castell

How can marketers work out the ROI on their digital campaigns? Here are some answers

When WPP’s Ogilvy group recently launched 82.5 Communications, an “India-specific” creative agency that it said would cater to Indian companies, there ...

How the hotel brand is designing better customer experiences

E-tail is different from e-commerce and the sooner the policymakers realise it the better

Talent mobility firm RiseSmart, a Randstad company, has launched a native outplacement mobile app, which acts like a pocket career coach to help ...