Marketing

Through The Weather Company, Big Blue is helping farmers manage crops

Will issuing disclaimers in political advertising, as Facebook is mandating, make any difference?

For the business of advertising, 2018 was a year of reconciliation with a ‘digital first’ world order

Sanjay Sarma, CEO of Design Worldwide, a brand advisory firm, feels that typeface and fonts are extremely critical elements in conveying a brand’s ...

As the ad industry sees more and more consolidation, legendary agency JWT dons yet another avatar. It will henceforth be called Wunderman Thompson ...

Fonts can talk expressively and contribute a lot to shaping a brand’s personality, says Slovakian designer Peter Bil’ak

After gaining dominance in India, bath and lighting company Jaquar eyes the world stage

Once seen as a stodgy category, chocolates have transformed into an innovative segment

 Adobe has completed the acquisition of Marketo, a B2B marketing engagement company. Henceforth Marketo Engagement Platform will now become part of ...

“More companies die of indigestion, than of starvation. If you have capital, use it frugally, rather than burning it inefficiently,” advises Ashish ...

Cereal makers are eyeing multiple consumption occasions for growth

The Japanese electronics giant celebrates its century with a major makeover in its strategy and offerings

A field study comparing items for men and women shows that the fairer sex pays far more

Three different constituencies make up Indian retail. Regulation relevant to all is needed

Binge-watching movies, obsessive dieting and other extreme behaviours are creating both an opportunity and responsibility for marketers

New Adventure Ajay Gahlaut, chief creative officer, Ogilvy North and Deputy CCO Ogilvy India has quit the agency to pursue his own interests. Gahlaut, ...

E-commerce majors are experimenting like never before and this year’s festive sales promise to be the biggest ever

The communication industry is driven by people who create powerful stories to change behaviour. Will they turn this skill inwards now?

 Srinivasan Swamy, Chairman of R K Swamy Hansa group, has become the first Indian to take over as the Chairman and World President of the ...

It’s hockey’s turn for a place in the sun, as Odisha goes all out to create a memorable World Cup campaign

Why Amazon’s purchase of More could pay off better than Walmart’s Flipkart acquisition

How best should marketing be taught and learnt? Lessons from IIM-A professor Abhinandan Jain

On September 6, 2018, in a landmark ruling the Supreme Court of India decriminalised homosexuality. In a deeply traditional society such as ours, this ...