A must-have strategy for marketers

A must-have strategy for marketers
Emerging out of a cloud of distrust and scandals, influencer marketing is entering a golden age
Emerging out of a cloud of distrust and scandals, influencer marketing is entering a golden age
A tongue-in-cheek look at what would happen if a cola brand borrows from the political campaigner’s handbook
Google properties are opening up for advertisers like never before. On Tuesday, at Google’s Marketing Live conference, the search behemoth said it ...
American futurist Thomas Frey, founder of consulting, networking firm and think tank DaVinci institute, creates fascinating visuals of a world yet to ...
As Tetra Pak unveils its future factory plans, it hopes the carton you drink out of will get smarter, more sustainable
Marvel’s Avengers: Endgame, which released last Friday in India, has created history with the highest opening ever for a Hollywood movie, and the ...
From cricket to shipping, weather insights are helping enterprises stay one step ahead
With start-ups hacking your kitchen, the future of packaged goods looks fairly different
Cadbury serves up sweet somethings for Tamil Nadu
Today’s encryption technology will be putty in the hands of those running the post-quantum world. How equipped ...
Rocketship’s Anand Rajaraman on getting pitches from places like Rameswaram and Patna
Bengaluru-based Archeron group plans to open five banks that are run entirely by AI and quantum technologies
Ably skippered by N Srinivasan, India Cements is upping its post-Covid-19 game by expanding capacity
Three-in-one: Passive debt funds come at a low cost and have high-quality portfolios. Some offer return ...
Trend in the rupee movement and Q4 earnings can give direction to the market
There is room for improvement in fund transfer options
Silver looks positive but lacks the higher volumes required to substantiate bullishness
Murder is a theme that is unlikely to darken and yellow with time, the writer Truman Capote had once said.
Expect the unexpected when musicians of different traditions come together for a duet
On Ugadi, the Telugu New Year Day, a chronicler recalls slices of an isolated year gone by and realises that ...
In her novel based on the life of Rani Jindan Kaur, author Chitra Banerjee Divakaruni crafts a hero for the ...
Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games ...
And what marketers can possibly do to bring it back in our lives
The agency has changed form over the years but its lustre has not dimmed
Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...