A rewarding time for the channel
A rewarding time for the channel
From showering gold to offering scholarships to their kids, companies are wooing dealers like never before – with some help from data and algorithms
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Borrowing from the good old days
Borrowing from the good old days
Brands hope their nostalgia-infused marketing will translate into effective communication and customer engagement
Publicis Groupe launches Marcel
Publicis Groupe launches Marcel
Publicis Groupe has launched Marcel, an AI-powered innovation named after Groupe founder Marcel Bleustein-Blanchet, to accelerate the transformation ...
MediaCom appoints Navin Khemka as CEO, South Asia
MediaCom appoints Navin Khemka as CEO, South Asia
MediaCom today announced the appointment of Navin Khemka as CEO of its South Asia operations effective July 16, 2018. Khemka takes on the role from ...
Thought-provoking content has greatest appeal: Reuters study
Thought-provoking content has greatest appeal: Reuters study
A study of Reuters.com users has found that ‘thought-provoking’ is the quality most of them (64 per cent) find appealing about content. Only 8 per ...
Digital transformation improving customer service: Avaya
Digital transformation improving customer service: Avaya
Digital transformation is helping improve customer service and is speeding up the pace of new product/service launches and revenue growth, says a ...
Making room for improvement
Making room for improvement
What do quality guarantees at hotels involve?
Catching the next wave
Catching the next wave
VTION has come up with a solution to measure radio listenership on mobile phones
What will make consumers choose your brand?
What will make consumers choose your brand?
Understanding the factors affecting choice can help marketers make better decisions
Connecting with a long-forgotten era
A unique exhibition in Haryana showcased rural life before the advent of modernisation
Lo, behold the crater at Lonar!
A facelift is being given to a ‘geological gem’ in Maharashtra, a unique site ‘visited’ by a meteorite 50,000 ...
Where apron strings secure freedom from society’s curbs
An NGO makes aprons innovative tools to educate the young on reproductive health
Daimler leverages global strengths for BS-VI trucks
Company confident that it will take the pole position by offering top-class value proposition in India
Big Story | Will bond yields rise in 2020?
While bond yields fell sharply in 2019, it was no walk in the park for investors. Will the bond market’s ...
Index Outlook: How long can the bulls prop Sensex, and Nifty 50?
Indices are hovering around the 50-DMA and the momentum oscillators signal weakness
Why Sobha is a good real estate pick
Portfolio expansion into low- and mid-income projects makes it a good proposition
BNP Paribas Large Cap: A large-cap play
Scheme has outpaced its benchmark by two percentage points over past seven and 10 years
Meals with the Mahatma
MK Gandhi was known for keeping indefinite fasts. But he was, interestingly, also one of the first to promote ...
Manpreet Singh: Man of the moment
Manpreet Singh, captain of the national hockey team, is the first Indian to win FIH’s Player of the Year award ...
It takes 7,600 litres of water to make your jeans
But manufacturers are now trying to reduce their carbon footprint with eco-friendly denim
Adventures in the Amazon
The Amazon rainforests of Peru present a picture of beauty and diversity that is fast disappearing
Who says cement is grey and stodgy?
Dalmia Bharat’s Craft Béton opens up luxurious possibilities in concrete
The Complete Man dons a new look
Raymond stitches plans for a larger share of the male wardrobe with 3D printed cufflinks, and more
Budget takeaways: How are consumer needs going to change?
In a fluid economic situation, marketers need to zoom in on new pockets of growth
Soon information is going to go completely invisible: CEO of Samsung STAR Labs
Pranav Mistry of Samsung STAR Labs on AI and the positive power of data
Is ‘tax terrorism’ for real?
Arrests and imprisonment over tax offences have increasingly become commonplace, raising questions of official ...
The resolution of ballooning tax arrears
Dispute settlement schemes are expected to clear the litigation backlog and ramp up revenues
More compliance does not mean tax terrorism: Gopal Krishna Agarwal
Neither the Union Budget nor Prime Minister Narendra Modi’s subsequent assertion about there being no cause ...
It is corruption as usual in Tirupur
Two years have gone by since the implementation of the Goods and Services Tax (GST) in India. But with reports ...