Nuggets
Nuggets
Scooting in with a virtual pitch and winOn–demand scooter rental company Vogo has appointed Leo Burnett Orchard as its creative partner. Apart from ...
Marketing
Other
A budding floral start-up takes a divine route
A budding floral start-up takes a divine route
Yeshoda and Rhea Karuturi’s Rose Bazaar delivers custom-packaged puja flowers
Covid Chronicles | Part 4 - Fashion & beauty: Style in the time of sweatpants
Covid Chronicles | Part 4 - Fashion & beauty: Style in the time of sweatpants
For every person who spruces up for a Zoom meeting is another who keeps the video off, liberated from the need to dress up for the part
Musical messages to drive away Lockdown Blues
Musical messages to drive away Lockdown Blues
The web is alive with the sounds of music! As lockdown isolates us, lilting songs with positive lyrics are hitting a chord with many, forming powerful ...
Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible!
Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible!
The dilemmas of women who pull in double shifts at home and work are being seen and felt at scale by male colleagues
Connections over distraction
Connections over distraction
Doctors doing a dance-off move us more than super-star sing-alongs.
Time to throw out the marketing rule book
Time to throw out the marketing rule book
What worked yesterday is not going to work tomorrow
'Spray and Pray' marketing is the most common challenge we see
'Spray and Pray' marketing is the most common challenge we see
Yohan Sudheer and Shobith John, co-founders of Fishhook, a Bengaluru-based consultancy, help start-ups with their growth marketing strategies and ...
Speaking of solitude, fear and hope
Speaking of solitude, fear and hope
Musings on pandemics, human behaviour, brands and marketing
Commercial vehicles on the green-way
Hydrogen generation from agri residue could well change the mobility scenario
An early warning system for variants
Genomic sequencing efforts in different parts of the country are aimed at halting the mutating Covid-19 virus ...
Gearing up to fly twice as fast as sound
The US-based start-up Boom Supersonic is putting together an aircraft that can fly at a maximum speed of Mach ...
On the threat to the Himalayas
The glaciers of the Himalayas gave birth to many great rivers: The Yangtze, Ganges, Indus and Mekong.Over a ...
Know these risks before you invest in Bitcoin
Are cryptocurrency investors tempting you to join the bandwagon? Check out these facts before you turn towards ...
If rhyme of history holds, a market correction is likely
Nifty of 2020-21 has shades of Sensex of 2006-07, but fundamentals today are starkly different
Index Outlook: Are Sensex and Nifty 50 headed for a correction?
The benchmark indices, which gave up the gains made in the week on Friday, seem to have limited upside
Should you invest in ICICI Pru and ABSL Target Maturity Funds?
Target maturity funds offer predictable returns if you stay put till maturity
Building your personal brand
Your brand is also about how the world perceives you
Out this month
Books to look out for from Westland
Behind the scenes with the box office badshahs of Bollywood
Kaveree Bamzai’s book on the three Khans – Aamir, Salman and Shah Rukh - traces their rise to stardom against ...
Life lessons from simple stories
In his new book, author Prakash Iyer talks about learnings from real-world experiences
Chipping off the old block
Gen Z has brought side-hustles to the fore. How can brands leverage this trend?
New customer sets shaped by the pandemic
Covid-19 has led to the emergence of different consumer segments. Marketers should take note
Bata@90 – putting its best foot forward
Its best two segments - formal shoes and school shoes - may have been hit badly, but Bata India is digging its ...
On the campaign trail
A recap of our favourite campaigns
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...