Raising the stakes
Raising the stakes
Cashing in on the popularity of videos, Facebook’s Instagram has launched IGTV, a platform where videos can run up to an hour
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Digital to capture 95% of ad growth in 2018
Digital to capture 95% of ad growth in 2018
There will be $24 billion in net new advertising investment this year, the best annual increment since the bounce back from the global recession in ...
India’s Grands Prix at Cannes
India’s Grands Prix at Cannes
Two Indian campaigns won Grands Prix at the Cannes Festival of Creativity last week.TBWA India’s Blink To Speak initiative won the Health Grand Prix ...
At Cannes, the size of change was in focus
At Cannes, the size of change was in focus
The extent of impact and scalability were at the centre of conversations
Riding on reciprocity
Riding on reciprocity
Often, businesses lure customers with incentives that the latter feel obliged to recompense
Of gritty stars and a glorious game
Of gritty stars and a glorious game
The 2018 World Cup campaigns sport football legends old and new, life lessons and an embroidered film
China brands make a splash
China brands make a splash
China brands make a splashThere will be no Chinese team at the 2018 FIFA World Cup, but Chinese teenagers were scheduled to bear FIFA flags and lead ...
Game, uninterrupted
Game, uninterrupted
Hyundai Motor India has launched a campaign called #SaveMyGame for football fans across the country. From June 14 to July 15, 2018, viewers can ‘save ...
Sushi, Muji and Shibui
Sushi, Muji and Shibui
Lessons in simplicity from the Land of the Rising Sun
Packing batteries with more punch
Indian researchers are working on cells that can store more energy, last longer
Life Science: Healing broken bones
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IISc
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Foldable hospitals
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
Big Story | Understanding bearish and bullish reversal chart patterns
Will a stock continue its current trend or will it reverse? We tell you how you can read chart patterns to ...
Index Outlook | Sensex, Nifty 50 likely to extend the fall
Sensex and Nifty 50 saw selling interest on Friday and slumped; selling pressure could continue
Should you subscribe to IPO of IRFC?
Investors with a long-term horizon can consider this offer
How to read the new mutual fund risk-o-meter
Most AMCs have been sending out cryptic e-mails. We tell you how to read between the lines
Comfort comes home in mains and sides
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
Being vegetarian in the Maldives
Forget the tuna. The island nation will keep you full and happy with coconut, koftas and jasmine
Resolutions 2021
This year, on Facebook, I saw that someone had posted a list of EASY RESOLUTIONS. I didn’t copy them down but ...
Turning dust to gold
With strokes of quirky humour, Partha Pratim Deb uses pulp, terracotta, glass and discarded cloth to create ...
Ad spends migrate online, but are brands digital-ready?
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
A business that stops to smell the roses
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
Greetings season
How marketers can use the traditional exchange of festive wishes meaningfully
The heart of the matter
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...