Catalyst

Other

business of brands Raising the profile of Sri Lanka’s brands

Raising the profile of Sri Lanka’s brands

Interbrand unveils the first Top 20 list

MARKETING Guilty of a gender bias?

Guilty of a gender bias?

An oft-debated question is why have separate versions of products for men and women when just the one will do.

Laqshya Media group acquires Digitalabs

The 21-year-old communications conglomerate Laqshya Media Group has acquired Digitalabs, a prominent digital marketing agency, based in NOIDA. This ...

Publicis Communications launches customer experience centre of excellence

Publicis Communications has launched a customer experience centre of excellence in India. Three Publicis Communications agencies – SapientRazorfish, ...

Using data to figure out customers

With fresher perspectives and parameters, marketers can mine a wealth of information and home in on what will appeal to buyers

Wooing the new kids on the block

To appeal to today’s children, Amar Chitra Katha and Tinkle are planning a big digital push, and have lined up a host of marketing and merchandising options

Aditya Kilpady is National Planning Director, Dentsu Impact

Dentsu Impact, the creative agency from Dentsu Aegis Network, has strengthened its strategic planning function by roping in Aditya Kilpady as the ...

Mirror, mirror on the wall ...

Stores across the world are testing virtual trial rooms as they promise to raise the possibility of purchases

BUSINESS OF BRANDS Lufthansa spruces up for a new world

Lufthansa spruces up for a new world

A slimmer crane and a darker shade of blue are major changes in brand identity

the curious marketer Marathon musings

Why is running so popular with people and brands alike?

MARKETING The hunt for cool

Gen Z wants unique experiences in everything it encounters, and marketers are adapting to that

Mindshare announces restructuring

Media agency Mindshare, part of GroupM, has announced a restructuring. Amin Lakhani, who has been with the Group and Mindshare for 14 years, will now ...

ADVERTISING GroupM acquires creative agency The Glitch

WPP’s GroupM, the global media investment group, today announced it has agreed to acquire digitally-led creative agency The Glitch in India. This ...

Nuggets New look for Lufthansa

Lufthansa has unveiled a modernised brand image for the digital age. A press release says the most visible change is the new aircraft livery. This ...

DATAMINE AI rules marketers’ mindspace

A LinkedIn survey says technology will dominate efforts to personalise marketing

business of brands Riding on aspirations

Tata Motors’ new brand promise comes into focus at the Auto Expo

AI & marketing Putting Pepper to work

SoftBank’s humanoid robot can be friend, brand ambassador and business asset

customer experience How banks can reinvent for a better customer experience

Fintech firms are scoring over banks in ease of service and payments

Appointment Indigo Consulting fortifies leadership team

Indigo Consulting, Publicis Communications’ digital agency, has strengthened its key leadership team. The agency has brought on board Paul Dueman as ...

content strategy Why startups need to refine their marketing

A few compelling pieces of content with wide reach, and a consistent approach, will work to their advantage

Ranjan Kapur, WPP India Chairman, no more

Ranjan Kapur, Chairman, WPP India, and former Managing Director, Ogilvy India, passed away suddenly on January 27 of a massive cardiac arrest. He was ...

NUGGETS Big Bazaar announces 24-hour FB Live shopping fest

Celebrating the 12th Anniversary of its Republic Day sale, ‘Big Bazaar Sabse Saste Din’, Big Bazaar will organise what it calls the world’s first ...

CUSTOMER ENGAGEMENT Getting real, with AR

A look at some campaigns using augmented reality, being hailed as one of the next big marketing trends

THE CURIOUS MARKETER Hey you, put that phone away!

Marketers are creating new products and services to beat mobile phone addiction

MARKETING The business of cutting a long story short

Trailers have evolved. Specialists make them, they are much awaited, TV shows and web series have them, and they get their own reviews

Ogilvy India announces new appointments

Ogilvy India has announced Prem Narayan as the Chief Strategy Officer of Ogilvy India and Balagopalan Ganapathy as Head of Planning, Ogilvy Mumbai.

MARKETING Wake up, Grandpa’s gone digital!

Excluding seniors from internet advertising ignores their purchasing power

‘Due diligence needs clarifying’

The Consumer Protection Bill 2018 proposes to punish endorsers for misleading claims

DATA MANAGEMENT Is your personal information under lock and key?

Customers, be more careful about how you log in and log off!

CONSUMER EXPERIENCE Rooms with a creative vision

French hotel chain Accor aims to wow its guests and employees – by getting its staff to design a few rooms

Arabinda Ghosh is Chief Strategy Officer, dentsu X India

dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as Chief Strategy Officer. He will report to Roopam ...