Marketing

Cannes Diary: Glorious medal haul by Indian agencies at Cannes Lions

Cannes Diary: Indian agencies roar at Cannes Lions

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

It’s raining creativity at Cannes Lions

Latest

Jun 30, 2022

Cannes Diary: Glorious medal haul by Indian agencies at Cannes Lions

Jun 28, 2022

Objectionable ads surge 62% in FY22; education sector leads in violations: ASCI

Jun 27, 2022

Cracking the whip on brands and celeb endorsers

Jun 26, 2022

India at Cannes

Jun 26, 2022

The data debate

Jun 26, 2022

How AdSkate is reinventing online advertising with AI

Jun 26, 2022

Marketers and the challenges of inflation

Jun 25, 2022

Cannes Diary: Indian agencies roar at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

Jun 24, 2022

It’s raining creativity at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

May 18, 2022

Tourism marketing: A new pitch from God’s Own Country

May 16, 2022

Reliance to acquire dozens of brands in $6.5-billion consumer goods play: Sources

Apr 19, 2022

Cementing a tie-up with the CSK brand

Mar 16, 2022

In ADK we found a partner with a synergistic fit, say Rage founders

Dec 12, 2021

How the year was for the advertising industry

May 30, 2021

12 ways marketers can gather data lawfully and store it securely

May 02, 2021

Meat alternatives get more pizzazz

Apr 05, 2021

All aboard the IPL 14 brandwagon

Mar 07, 2021

What women want — and what they get!

Jun 30, 2022

Cannes Diary: Glorious medal haul by Indian agencies at Cannes Lions

Jun 28, 2022

Objectionable ads surge 62% in FY22; education sector leads in violations: ASCI

Jun 27, 2022

Cracking the whip on brands and celeb endorsers

Jun 26, 2022

India at Cannes

Jun 26, 2022

The data debate

Jun 26, 2022

How AdSkate is reinventing online advertising with AI

Jun 26, 2022

Marketers and the challenges of inflation

Jun 25, 2022

Cannes Diary: Indian agencies roar at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

Jun 24, 2022

It’s raining creativity at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

May 18, 2022

Tourism marketing: A new pitch from God’s Own Country

May 16, 2022

Reliance to acquire dozens of brands in $6.5-billion consumer goods play: Sources

Apr 19, 2022

Cementing a tie-up with the CSK brand

Mar 16, 2022

In ADK we found a partner with a synergistic fit, say Rage founders

Dec 12, 2021

How the year was for the advertising industry

May 30, 2021

12 ways marketers can gather data lawfully and store it securely

May 02, 2021

Meat alternatives get more pizzazz

Apr 05, 2021

All aboard the IPL 14 brandwagon

Mar 07, 2021

What women want — and what they get!

Other

Covid speeds up Nestle’s brands’ geo-target approach

The consumer goods company is leveraging its cluster strategy to launch products tailored to local tastes and preferences

CES 2022 Humanoids, flashy TVs, EVs and Covid tech

brewing change Jaago Re to Josh — Tata Tea re-ignites the fire

Puneet Das on repositioning Tata Agni, the value-led tea brand,going hyperlocal with Premium, launching tea blends and more

Unwrapping the New Year

Influencer activity dominated the New Year activations of brands — some did it well, some sounded forced

big Strides Footwear maker VKC steps out with Big B

VKC Razak, Managing Director, VKC Group, believes India can close the gap with China on affordable footwear because of lower costs and stronger brandi

The Curious Marketer Very Peri and other brand new colours

Brands are creating unique colours that strengthen their visual identity

Of tumult and triumphs in the world of brands

A quick recap of the advertising campaigns that created most chatter through the year

ad world Goodbye to a toxic and topsy-turvy year

From trolls, plagiarism, toxins of work, fleeing talent and zero-yield pitches, the industry had a lot to gripe about

Levelling up Creating serendipity to snare the new gen

In a world searching for the new, brands need to increase chances of discovery with serendipitous moments

How ‘shopoholic’ UPL adds muscle with takeovers

Homegrown agrochem MNC UPL believes in collaborations to drive growth and revenue

Birla-Adani in cement slugfest to be top player

With housing and roads expected see a boom, cement makers will be jockeying for the top slot

Uday Shankar: In the reckoning again

Former Star chief is back in the game with IPL digital bid

Matrimony.com buyback: Should you say Yes or No?

While there may be more steam left in terms of growth opportunities, given the premium valuation the buyback is offering, existing investors can tende

Weekly rupee view: Rupee at new low versus dollar

Fall may extend possibly dragging INR to 79 soon

Zomato-Blinkit deal: Quick commerce and late profits

The acquisition does not turn the tables for now

Auroville: An utopian search for a better world

Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit

Lady doctors and the rocky path to healing

A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century

Conquering Everest: A compelling account of how an impossible dream was achieved

Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up