Creating a new image for Fujifilm
Creating a new image for Fujifilm
How Fujifilm has used its imaging strength to re-invent itself
Marketing
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When marketers write novels
When marketers write novels
Storytelling meets consumer insights over a cup of coffee
Retail Report: Easing the Distribution Path
Retail Report: Easing the Distribution Path
Tech interventions are speeding a brand’s journey to the store
Mainstreaming menopause
Mainstreaming menopause
If you are a marketer there is opportunity in everything — even menopause! But you have to be sensitive about it as the Elastic Generation (women in ...
Ferns N Petals: Flowering in different directions
Ferns N Petals: Flowering in different directions
In its 25th year, Ferns N Petals has a bouquet of nine verticals but is betting on weddings for growth
The 5 Es of Personal Branding
The 5 Es of Personal Branding
Each of us can build our own imprint
Brand building in the era of fake news
Brand building in the era of fake news
Trust in advertising is at its lowest ebb, says Terry Peigh of IPG
Redemption season
Redemption season
Are slowdown blues making consumers burn more points?
When labelling gets smart, savvy and sustainable
When labelling gets smart, savvy and sustainable
Intelligent tags are not just making shopping frictionless but are changing our lives
Beware the quantum computers
Today’s encryption technology will be putty in the hands of those running the post-quantum world. How equipped ...
‘The Bharat trend in start-ups is exciting’
Rocketship’s Anand Rajaraman on getting pitches from places like Rameswaram and Patna
Banking on algorithms and chatbots to avoid bad loans
Bengaluru-based Archeron group plans to open five banks that are run entirely by AI and quantum technologies
India Cements: A swashbuckling innings of 75 not out
Ably skippered by N Srinivasan, India Cements is upping its post-Covid-19 game by expanding capacity
Into the world of passive debt investment options
Three-in-one: Passive debt funds come at a low cost and have high-quality portfolios. Some offer return ...
Index Outlook: Watch out for key resistance levels
Trend in the rupee movement and Q4 earnings can give direction to the market
India Post Payments Bank app: The good, the bad and the ugly
There is room for improvement in fund transfer options
Why gold is set to continue its rally
Silver looks positive but lacks the higher volumes required to substantiate bullishness
True-crime fixation: Curiosity or morbidity?
Murder is a theme that is unlikely to darken and yellow with time, the writer Truman Capote had once said.
It takes two to tango
Expect the unexpected when musicians of different traditions come together for a duet
Sound of silence
On Ugadi, the Telugu New Year Day, a chronicler recalls slices of an isolated year gone by and realises that ...
A queen’s gambit
In her novel based on the life of Rani Jindan Kaur, author Chitra Banerjee Divakaruni crafts a hero for the ...
All aboard the IPL 14 brandwagon
Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games ...
Why common sense is rare
And what marketers can possibly do to bring it back in our lives
Ulka@60 — still shining bright
The agency has changed form over the years but its lustre has not dimmed
Madison Media exits Sri Lanka
Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media ...
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...