Catalyst

For the first time ever, visitors to the Kumbh Mela can arrive at Prayagraj by land, air or water, says Awanish Kumar Awasthi, additional chief ...

Marketers dive deep into the Mela action at Prayagraj with trials, promotions, and more

Samsung splurgesKorean chaebol Samsung whizzed past American FMCG major P&G as the world’s largest advertiser, spending an estimated $11.2 billion ...

This book excerpt outlines how saucy, edgy Fastrack was conceived out of the Titan stable and evolved into a standalone iconic brand

In the new year, marketers will have to focus on four new essentials

Swedish telco Ericsson has just released its consumer trends for 2019 and it forecasts that mood predictive technology will be big in the coming year.

Through The Weather Company, Big Blue is helping farmers manage crops

Will issuing disclaimers in political advertising, as Facebook is mandating, make any difference?

For the business of advertising, 2018 was a year of reconciliation with a ‘digital first’ world order

Sanjay Sarma, CEO of Design Worldwide, a brand advisory firm, feels that typeface and fonts are extremely critical elements in conveying a brand’s ...

As the ad industry sees more and more consolidation, legendary agency JWT dons yet another avatar. It will henceforth be called Wunderman Thompson ...

Fonts can talk expressively and contribute a lot to shaping a brand’s personality, says Slovakian designer Peter Bil’ak

After gaining dominance in India, bath and lighting company Jaquar eyes the world stage

Once seen as a stodgy category, chocolates have transformed into an innovative segment

 Adobe has completed the acquisition of Marketo, a B2B marketing engagement company. Henceforth Marketo Engagement Platform will now become part of ...

“More companies die of indigestion, than of starvation. If you have capital, use it frugally, rather than burning it inefficiently,” advises Ashish ...

Cereal makers are eyeing multiple consumption occasions for growth

The Japanese electronics giant celebrates its century with a major makeover in its strategy and offerings

A field study comparing items for men and women shows that the fairer sex pays far more

Three different constituencies make up Indian retail. Regulation relevant to all is needed

Binge-watching movies, obsessive dieting and other extreme behaviours are creating both an opportunity and responsibility for marketers

New Adventure Ajay Gahlaut, chief creative officer, Ogilvy North and Deputy CCO Ogilvy India has quit the agency to pursue his own interests. Gahlaut, ...