Datamine | Digital zooms, radio and OOH dip
Datamine | Digital zooms, radio and OOH dip
Marketing
Other
A new framework for recovery
A new framework for recovery
Mullen Lowe Lintas Group offers a toolkit for brands to navigate Covid-19
Neuro Marketing | When machines get into your subconscious
Neuro Marketing | When machines get into your subconscious
Emotion AI is helping brands get truer customer feedback, but it has its pluses and minuses
Nuggets: Festive push
Nuggets: Festive push
Festive pushIt’s that time of year again. There may be general gloom, but brands are trying to shake it off with some festive cheer offerings. HDFC ...
Bounce back menu
Bounce back menu
Fast food giant McDonald’s is trying hard to bounce back with a strong marketing menu. McDonald’s India West and South has launched three new ...
Let’s shop and get India ticking!
Let’s shop and get India ticking!
We the consumers, on a corona pause, have a role to play in rebooting the Indian economy
How can you get the consumer to shop?
How can you get the consumer to shop?
Brands will do well to take the digital advertising route
Getting India together
Getting India together
Star Sports, official broadcasters to the event, has unveiled its first television commercial for the Dream 11 IPL 2020, and it is a soft, ...
Are brands really scoring at IPL?
Are brands really scoring at IPL?
It’s logical for marketers to bat with the world’s richest cricket league, but how many have had a good innings?
Commercial vehicles on the green-way
Hydrogen generation from agri residue could well change the mobility scenario
An early warning system for variants
Genomic sequencing efforts in different parts of the country are aimed at halting the mutating Covid-19 virus ...
Gearing up to fly twice as fast as sound
The US-based start-up Boom Supersonic is putting together an aircraft that can fly at a maximum speed of Mach ...
On the threat to the Himalayas
The glaciers of the Himalayas gave birth to many great rivers: The Yangtze, Ganges, Indus and Mekong.Over a ...
Know these risks before you invest in Bitcoin
Are cryptocurrency investors tempting you to join the bandwagon? Check out these facts before you turn towards ...
If rhyme of history holds, a market correction is likely
Nifty of 2020-21 has shades of Sensex of 2006-07, but fundamentals today are starkly different
Index Outlook: Are Sensex and Nifty 50 headed for a correction?
The benchmark indices, which gave up the gains made in the week on Friday, seem to have limited upside
Should you invest in ICICI Pru and ABSL Target Maturity Funds?
Target maturity funds offer predictable returns if you stay put till maturity
Building your personal brand
Your brand is also about how the world perceives you
Out this month
Books to look out for from Westland
Behind the scenes with the box office badshahs of Bollywood
Kaveree Bamzai’s book on the three Khans – Aamir, Salman and Shah Rukh - traces their rise to stardom against ...
Life lessons from simple stories
In his new book, author Prakash Iyer talks about learnings from real-world experiences
Chipping off the old block
Gen Z has brought side-hustles to the fore. How can brands leverage this trend?
New customer sets shaped by the pandemic
Covid-19 has led to the emergence of different consumer segments. Marketers should take note
Bata@90 – putting its best foot forward
Its best two segments - formal shoes and school shoes - may have been hit badly, but Bata India is digging its ...
On the campaign trail
A recap of our favourite campaigns
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...