Make a stand now
Make a stand now
Why it’s time for brands to show true commitment to social causes
Catalyst
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Marketing moves with Mahabali
Marketing moves with Mahabali
Onam is the test bed of festival shopping in India. What’s on the cards this year?
Freedom bytes
Freedom bytes
Even as the shopping giants are gearing up for their Freedom sales to mark Independence Day, industry association CII has launched an interesting ...
Bagging all that fast fashion
Bagging all that fast fashion
Da Milano is striking out in new directions with luggage, shoes and a chain, Wooba, for trendy youngsters
Classic vintage advertising — why old is gold
Classic vintage advertising — why old is gold
Old, iconic campaigns hold learnings
Of influencers, followers and faking it
Of influencers, followers and faking it
As Unilever and Procter & Gamble audit ad spends and cut ties with digital media influencers who buy followers, the war cry for a cleaner marketing network gathers pace
Wooing the kirana store
Wooing the kirana store
How can brands be more efficient at supplying to the multitude of mom-and-pop stores that abound in India?
Sam Husaini to head Triton’s North India business
Sam Husaini to head Triton’s North India business
Triton Communications, one of India’s largest privately held communications agencies, has announced the appointment of Sam Husaini as President, ...
Publicis launches entertainment marketing arm
Publicis launches entertainment marketing arm
Publicis Communications has announced the launch of Publicis Entertainment, its new entertainment marketing unit in India. Publicis Entertainment ...
Connecting with a long-forgotten era
A unique exhibition in Haryana showcased rural life before the advent of modernisation
Lo, behold the crater at Lonar!
A facelift is being given to a ‘geological gem’ in Maharashtra, a unique site ‘visited’ by a meteorite 50,000 ...
Where apron strings secure freedom from society’s curbs
An NGO makes aprons innovative tools to educate the young on reproductive health
Daimler leverages global strengths for BS-VI trucks
Company confident that it will take the pole position by offering top-class value proposition in India
Big Story | Will bond yields rise in 2020?
While bond yields fell sharply in 2019, it was no walk in the park for investors. Will the bond market’s ...
Index Outlook: How long can the bulls prop Sensex, and Nifty 50?
Indices are hovering around the 50-DMA and the momentum oscillators signal weakness
Why Sobha is a good real estate pick
Portfolio expansion into low- and mid-income projects makes it a good proposition
BNP Paribas Large Cap: A large-cap play
Scheme has outpaced its benchmark by two percentage points over past seven and 10 years
Meals with the Mahatma
MK Gandhi was known for keeping indefinite fasts. But he was, interestingly, also one of the first to promote ...
Manpreet Singh: Man of the moment
Manpreet Singh, captain of the national hockey team, is the first Indian to win FIH’s Player of the Year award ...
It takes 7,600 litres of water to make your jeans
But manufacturers are now trying to reduce their carbon footprint with eco-friendly denim
Adventures in the Amazon
The Amazon rainforests of Peru present a picture of beauty and diversity that is fast disappearing
Who says cement is grey and stodgy?
Dalmia Bharat’s Craft Béton opens up luxurious possibilities in concrete
The Complete Man dons a new look
Raymond stitches plans for a larger share of the male wardrobe with 3D printed cufflinks, and more
Budget takeaways: How are consumer needs going to change?
In a fluid economic situation, marketers need to zoom in on new pockets of growth
Soon information is going to go completely invisible: CEO of Samsung STAR Labs
Pranav Mistry of Samsung STAR Labs on AI and the positive power of data
Is ‘tax terrorism’ for real?
Arrests and imprisonment over tax offences have increasingly become commonplace, raising questions of official ...
The resolution of ballooning tax arrears
Dispute settlement schemes are expected to clear the litigation backlog and ramp up revenues
More compliance does not mean tax terrorism: Gopal Krishna Agarwal
Neither the Union Budget nor Prime Minister Narendra Modi’s subsequent assertion about there being no cause ...
It is corruption as usual in Tirupur
Two years have gone by since the implementation of the Goods and Services Tax (GST) in India. But with reports ...