Catalyst

When WPP’s Ogilvy group recently launched 82.5 Communications, an “India-specific” creative agency that it said would cater to Indian companies, there ...

How the hotel brand is designing better customer experiences

E-tail is different from e-commerce and the sooner the policymakers realise it the better

Talent mobility firm RiseSmart, a Randstad company, has launched a native outplacement mobile app, which acts like a pocket career coach to help ...

In his book, Dunkin’ Brands executive chairman Nigel Travis argues that all employees should be encouraged to question and debate decisions

People with high emotional intelligence make great leaders. What happens when machines too empathise?

Anna Kahn of EY explains what the fourth industrial revolution means for our future workforce

 On the 70th Republic Day celebrations, several brands are joining in the festivities with offers, special campaigns and innovative anthems. Even as ...

In the Year of the Pig, a marketer’s reflections on this chubby animal

Brands are riding high on happy memories, playing on consumers’ passion for the past

The mantra at the IAA World Congress at Kochi is to seek higher purpose, with dollops of fun

The Man Company is changing the look and style of men with its grooming products

For the first time ever, visitors to the Kumbh Mela can arrive at Prayagraj by land, air or water, says Awanish Kumar Awasthi, additional chief ...

Marketers dive deep into the Mela action at Prayagraj with trials, promotions, and more

Samsung splurgesKorean chaebol Samsung whizzed past American FMCG major P&G as the world’s largest advertiser, spending an estimated $11.2 billion ...

This book excerpt outlines how saucy, edgy Fastrack was conceived out of the Titan stable and evolved into a standalone iconic brand

In the new year, marketers will have to focus on four new essentials

Swedish telco Ericsson has just released its consumer trends for 2019 and it forecasts that mood predictive technology will be big in the coming year.

Through The Weather Company, Big Blue is helping farmers manage crops

Will issuing disclaimers in political advertising, as Facebook is mandating, make any difference?

For the business of advertising, 2018 was a year of reconciliation with a ‘digital first’ world order

Sanjay Sarma, CEO of Design Worldwide, a brand advisory firm, feels that typeface and fonts are extremely critical elements in conveying a brand’s ...