A deep learning from iconic brands at Cannes Lions A deep learning from iconic brands at Cannes Lions Cannes Diary: The sessions at the Palais De Festivals opened many new perspectives, writes Harish Bhat
Brewing a package tea revolution Brewing a package tea revolution Why bulk tea producers and estates are creating their own distinctive labels
Embracing the awkward and uncool Embracing the awkward and uncool The internet subculture of cringe has a huge following but it is still a problem space for brands to get into
Bold brands crack the mysteries of the Metaverse Bold brands crack the mysteries of the Metaverse Early movers are entering the exciting parallel universe which has a market opportunity of an estimated $1 trillion to do brand building
Tourism marketing: A new pitch from God’s Own Country Tourism marketing: A new pitch from God’s Own Country Kerala’s tourism revival package has new products and a unique positioning with an eye on the post-pandemic domestic traveller
The business of D2C – some home truths The business of D2C – some home truths Doomsayers predict massive failures of D2C brands — but here is why they are wrong
Reliance to acquire dozens of brands in $6.5-billion consumer goods play: Sources In late-stage talks with 30 brands for deals, said a source
Paytm Mall announces pivot to ONDC as its primary focus Publicly listed One 97 Communications Limited has no direct or indirect shareholding in Paytm Mall's parent entity PEPL
‘We are good at building unicorn brands’ Leo Burnett CEO, Dheeraj Sinha, on returning to the Abby awards at the adfest, changes in the ad industry and more
Goafest returns, promises a happy, celebratory vibe The three-day festival being held from May 5 to May 7
The content-to-commerce route to woo customers Skyrocketing cost of paid marketing channels has led to many D2C companies building or buying content properties
How ‘shopoholic’ UPL adds muscle with takeovers Homegrown agrochem MNC UPL believes in collaborations to drive growth and revenue
Birla-Adani in cement slugfest to be top player With housing and roads expected see a boom, cement makers will be jockeying for the top slot
Matrimony.com buyback: Should you say Yes or No? While there may be more steam left in terms of growth opportunities, given the premium valuation the buyback is offering, existing investors can tende
Zomato-Blinkit deal: Quick commerce and late profits The acquisition does not turn the tables for now
Auroville: An utopian search for a better world Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit
Lady doctors and the rocky path to healing A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century
Conquering Everest: A compelling account of how an impossible dream was achieved Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up