The year was 1971. The hotshot airlines, National (later acquired by Pan-Am), was a prestigious account for the ad agency. One of the agency’s top ...
The ad business, like every other business, is deeply affected by the Covid-19 lockdown. Income and cash flow have been in serious stress in the last ...
Stay relevant, humble, authentic, transparent and honest
It has changed people overnight and these changes will, in turn, have a big impact on businesses and brands
KR Shyam Sundar offers suggestions to prevent potential unrest arising out of the escalating unemployment crisis in India
The shift will be driven by three factors, says Nigel Vaz, Global CEO of Publicis Sapient
What books can stimulate your thinking, during these unprecedented times?
The transformation will be driven by three factors, says Nigel Vaz, Global CEO of Publicis Sapient
The founder of Advertising Avenues will be remembered as an indulgent parent to the brands he brought up
Indian researchers are working on cells that can store more energy, last longer
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
Will a stock continue its current trend or will it reverse? We tell you how you can read chart patterns to ...
Sensex and Nifty 50 saw selling interest on Friday and slumped; selling pressure could continue
Investors with a long-term horizon can consider this offer
Most AMCs have been sending out cryptic e-mails. We tell you how to read between the lines
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
Forget the tuna. The island nation will keep you full and happy with coconut, koftas and jasmine
This year, on Facebook, I saw that someone had posted a list of EASY RESOLUTIONS. I didn’t copy them down but ...
With strokes of quirky humour, Partha Pratim Deb uses pulp, terracotta, glass and discarded cloth to create ...
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
How marketers can use the traditional exchange of festive wishes meaningfully
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
