Marketing

Pune-based Wiggles is in the unique space of preventive healthcare

FMCG companies have innovated with products, pricing and supply chain to stay relevant

 Every cricket lover knows NatWest, thanks to the keenly followed One Day International series. In a move that will give the brand greater salience in ...

Ask any marketer for her list of challenges today, and one point inevitably comes up — how do I drive growth for my brand? This growth challenge is ...

If there was one industry that was written off when the Covid-19 crisis began, it was the events industry. Every year there are thousands of ...

There’s good news for independent musicians, and local labels. Digital music distribution service provider TuneCore has announced its launch in India.

Pandemic-proof products are proliferating, mostly riding on fear marketing

Work from home, workout from home and study from home are fuelling a boom in audio products

Brands could use positivity during crisis times

Marketers and brands should know when it won’t do to talk but listen to customers

Playing on the immunity cardHamdard Laboratories, which has a varied portfolio of immunity boosters such as Joshina, Joshanda, Imyoton, Infunza and ...

Hygiene mask must engineer a cultural shift, to co-exist with Mukhaota, ghunghat

On the Creative Trail

The role of consistent key messaging in getting brand communication to ‘land’ with audiences

According to a new study by Germin8, a social media intelligence company, there has been a surge in Youtube video ads during the last couple of ...

From human stories to point of view content, how brands are adapting to different types of storytelling

Turmeric is making a big comeback into our lives. Will the trend of Haldiness continue post Covid?

As we start travelling, it’s important to start reposing faith in brands that are taking precautions

Why we are baking bread and brewing KombuchaEating food and making food are some of the most reassuring things we can do for ourselves and others as ...

From discovering neighbours right next door to slowing the pace of Tinder dating, the socialization process has changed

Scooting in with a virtual pitch and winOn–demand scooter rental company Vogo has appointed Leo Burnett Orchard as its creative partner. Apart from ...

Yeshoda and Rhea Karuturi’s Rose Bazaar delivers custom-packaged puja flowers

For every person who spruces up for a Zoom meeting is another who keeps the video off, liberated from the need to dress up for the part

The web is alive with the sounds of music! As lockdown isolates us, lilting songs with positive lyrics are hitting a chord with many, forming powerful ...