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NUGGETS Madison Media exits Sri Lanka

Madison Media exits Sri Lanka

Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media Sri Lanka Pvt. Ltd. The company will now ...

nuggets Connecting lives

Connecting lives

A survey by Adobe, the company behind Photoshop, found that 56 per cent of people believed the photos they saw in the news over the past year had made ...

The Curious Marketer Why common sense is rare

Why common sense is rare

And what marketers can possibly do to bring it back in our lives

Brand Building How to build a brand during a crisis

How to build a brand during a crisis

Delivering purpose and sustainability through the entire customer experience is one way

Future Tense AI as the better option

AI as the better option

Ways in which ad tech can build better, respect privacy

Nuggets Gaming vs lockdown

Gaming vs lockdown

Forty-five per cent of India’s mobile users got hooked to gaming during the pandemic, says a new report by InMobi. The report, titled “Everyone’s ...

Nuggets Dentsu’s new force

Dentsu’s new force

Dentsu International has relaunched iProspect as a digital-first end-to-end global media agency. It will “deliver performance-driven brand building at ...

Nuggets Insta influential

Insta influential

Eighty per cent of marketers decreased their influencer marketing budget during lockdown, says a survey by Buzzoka. The influencer marketing company ...

Creative Corner Are brands overdoing social experiments?

Are brands overdoing social experiments?

They make great points, but why do we feel they are not real but scripted?

ON THE CAMPAIGN TRAIL Summer cool

The season change has been heralded by a breeze of campaigns promising to deliver coolness. The news from IPL is that makers of summer-focused product ...

Digital Marketing The Internet — after the cookies crumble

The future of privacy on the web is being remodelled with the removal of third-party cookies. How are brands adapting to this change?

The Curious Marketer Where have all the camels gone?

Why and how marketers have used camels, and left us thirsting for more

On the Campaign Trail Girl power unleashed

It’s that time of year again when brands suddenly start paying obeisance to women power. From sentimental to syrupy, serious to light-hearted, quirky ...

Product Design What women want — and what they get!

Comfort, convenience, value, safety — and not necessarily the colour pink — but do brands deliver?

Nuggets A cookie-less world

Google’s announcement on March 3, that once third-party cookies are phased out of its web browser, it will not build alternative identifiers to track ...

Nuggets Adobe digital trends 2021

Business priorities are changing in a post-Covid-19 world. According to Adobe’s 2021 Digital Trends Report, organisations are increasing their focus ...

New Launches Money, money, money — in a decisive woman’s world

Start-up SALT wants to break feminine stereotypes around money, and is asking women to reassert agency

Buy Now, Pay Later sees significant traction among women customers: Survey

46.5% respondents took to BNPL for the first time during Covid-19 period; edtech courses, consumer durables, fashion most sought-after categories among women consumers

Women in rural Rajasthan plug the last- mile gap between consumers and sellers

Frontier Markets is technologically enabling rural women to use their social network and social capital in the village to book orders

NUGGETS Measuring podcasts

GroupM’s ‘This Year, Next Year’ (TYNY) 2021 report launched last week forecasts that India’s advertising investment will touch an estimated ₹80,123 ...

Nuggets The intimacy of audio

Clubhouse — the audio app that is all the rage and has already exceeded 8 million downloads — is now going to get competition from Twitter Spaces, a ...

On the campaign trail Two to tango — and cook!

Can Swiggy Instamart disrupt the ecommerce groceries space, currently ruled by the Amazons and Big Baskets? Well, that remains to be seen — but it has ...

AdEx in 2021: Surging ahead, but digitally trapped

A peek into where ad spends went last year and where they are headed tomorrow

Trends The age of zero

Sober spirits are the in thing

What's in a name: From Nothing to Nova to Nayara

Its name is the starting point of a brand’s journey and can make a big difference in the success sweepstakes

On the Campaign Trail

Look who’s doing good Actor Sonu Sood, known for his philanthropic works, especially during the lockdown, appears to be greatly in demand by brands, ...

Datamine Digital in 2021: Three Vs to fuel growth

Media and digital communications company Dentsu India expects a colossal rise in digital advertising in 2021. The three Vs — voice, video, vernacular ...

The Curious Marketer Shifting brandscape

Winners and losers in the valuation rankings

Vintage connect: Buttering up consumers with dollops of nostalgia

Why dairy giant Amul turned to its old ads during the lockdown

Myntra Meltdown: When logos and taglines turn into slugfests

How can brands counter the trolling and activism they increasingly face on social media even as they need to stay active on these platforms?

Nuggets Cloud gaming to get big play; brands go circular

WPP agency Wunderman Thompson has launched its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. Developed by ...

ON THE CAMPAIGN TRAIL Savings in the bag

The Flipkart kids playing adults are back — this time to push the home grown e-commerce marketplace’s grocery business. The latest pan India campaign ...