Nuggets: Festival twinklers
Nuggets: Festival twinklers
Will the festival season bring some cheer to brands battling slowdown blues? Although Onam and Ganesh Chaturthi sales have reportedly been nothing to ...
Catalyst
Other
Sustainability is the new style statement
Sustainability is the new style statement
As global action against climate change mounts, more brands step up on eco-consciousness
Marketer, Leader, Teacher, Titan
Marketer, Leader, Teacher, Titan
Some lessons from Bhaskar Bhat, who powered iconic brands
Insights and ideas remain at the core of the ad industry: Madhukar Kamath
Insights and ideas remain at the core of the ad industry: Madhukar Kamath
Madhukar Kamath, Chairman Emeritus of DDB Mudra, receives the AAAI Lifetime Achievement Award today (September 6). In this interview, he talks of his ...
Filling up India’s Conventions Calendar
Filling up India’s Conventions Calendar
The domestic MICE industry looks to grow its share to at least 2 per cent of the global pie
Stewing in the discount trap
Stewing in the discount trap
Zomato vs restaurateurs face-off highlights the bitter side of seemingly sweet schemes
The lipstick effect and other slowdown truths
The lipstick effect and other slowdown truths
Consumer behaviour during downturns, and what marketers can do
Dealing with fake influencers
Dealing with fake influencers
Rising fraud has led to the loss of ad dollars and compromised brand safety
Nuggets
Nuggets
BARC’s self-service portal A lot of advertising decisions in India are made basis data provided by audience viewership measurement company BARC India.
From Sherlock to Feluda: What’s in a name, it’s detection all the same
Sherlock Holmes, Feluda... it sounds like a feast for a detective novel geek. Only, these are detections all ...
My Five: Staying active & having deep, sound sleep
Aman Puri, Founder, Steadfast Nutrition1. Exercise: Staying active and exercising daily, or possibly three to ...
While doctors soldier on, society needs to play its part too
Instead of applause/abuse, doctors want steps to ensure their safety, and that of their families
Blueprints and pledges seek to build trust in Covid vaccine
Biopharma companies’ disclosures will help the public overcome ‘vaccine hesitancy’
Watch | Parag Parikh Mutual fund introduces Covered Call strategy
Parag Parikh Mutual fund introduces Covered Call strategy from October 14, 2020. What is a Covered Call ...
Will gold prices continue to fall?
Money managers are trimming their speculative positions, but fundamentals of the metal are still intact
No, the due date to file tax returns has not been extended to March 31, 2021
The concession in dates provided earlier stands — there is no further extension
Day Trading Guide for September 25, 2020
₹1029 • HDFC Bank S1S2R1R2COMMENT 1015100010451060 Initiate fresh short positions with fixed stop-loss if ...
Caution! We’re socially awkward
The pandemic has made us all shuffle our feet at the prospect of daily social exchanges. In the absence of ...
Two Gandhis, an emulator and newsmongers
The idea of what constitutes freedom is still unclear in independent India
So close, yet so far
Negotiating the India-China border dispute has been a saga of missed opportunities and half-chances
Special appearance: Wai
A Maharashtra town with close to 100 temples is Bollywood’s go-to ‘village’ location
Let’s shop and get India ticking!
We the consumers, on a corona pause, have a role to play in rebooting the Indian economy
How can you get the consumer to shop?
Brands will do well to take the digital advertising route
Bounce back menu
Fast food giant McDonald’s is trying hard to bounce back with a strong marketing menu. McDonald’s India West ...
Why are we not wearing the game?
The global sales revenue of licensed merchandise and services was a whopping $292.8 billion in 2019. Of this, ...
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Covid churn
The countrywide lockdown from March last week impacted both producers and processors badly. As demand from ...
India goes bananas over export prospects
India is the world’s largest producer of bananas, but a minor exporter. The tide is turning in its favour, ...
Death by landslides in God’s Own Country
The devastating landslide in Kerala’s Munnar region signals the dire need for ramping up disaster alert ...