All aboard the IPL 14 brandwagon

Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games begin!
A survey by Adobe, the company behind Photoshop, found that 56 per cent of people believed the photos they saw ...
Delivering purpose and sustainability through the entire customer experience is one way
The future of privacy on the web is being remodelled with the removal of third-party cookies. How are brands ...
Das tells bankers to continue taking measures for business continuity
They face supply-chain disruptions amid the global shortage in semiconductors
There is scope for improvement in other areas too: Dastur Energy CEO
Ways in which ad tech can build better, respect privacy
Forty-five per cent of India’s mobile users got hooked to gaming during the pandemic, says a new report by InMobi. The report, titled “Everyone’s ...
Dentsu International has relaunched iProspect as a digital-first end-to-end global media agency. It will “deliver performance-driven brand building at ...
Eighty per cent of marketers decreased their influencer marketing budget during lockdown, says a survey by Buzzoka. The influencer marketing company ...
They make great points, but why do we feel they are not real but scripted?
The season change has been heralded by a breeze of campaigns promising to deliver coolness. The news from IPL is that makers of summer-focused product ...
Today’s encryption technology will be putty in the hands of those running the post-quantum world. How equipped ...
Rocketship’s Anand Rajaraman on getting pitches from places like Rameswaram and Patna
Bengaluru-based Archeron group plans to open five banks that are run entirely by AI and quantum technologies
Ably skippered by N Srinivasan, India Cements is upping its post-Covid-19 game by expanding capacity
Three-in-one: Passive debt funds come at a low cost and have high-quality portfolios. Some offer return ...
Trend in the rupee movement and Q4 earnings can give direction to the market
There is room for improvement in fund transfer options
Silver looks positive but lacks the higher volumes required to substantiate bullishness
In an age of falling female workforce participation, worsened by the Covid-19 pandemic, policy makers and ...
An ode to writer and great-uncle Ved Mehta, and Ekarat, the friend who wrote and quit on his own terms
A market run by women tells the inspiring story of female entrepreneurship in the North East
Murder is a theme that is unlikely to darken and yellow with time, the writer Truman Capote had once said.
Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games ...
And what marketers can possibly do to bring it back in our lives
The agency has changed form over the years but its lustre has not dimmed
Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...