Marketing

Why and how marketers have used camels, and left us thirsting for more

It’s that time of year again when brands suddenly start paying obeisance to women power. From sentimental to syrupy, serious to light-hearted, quirky ...

Comfort, convenience, value, safety — and not necessarily the colour pink — but do brands deliver?

Google’s announcement on March 3, that once third-party cookies are phased out of its web browser, it will not build alternative identifiers to track ...

Business priorities are changing in a post-Covid-19 world. According to Adobe’s 2021 Digital Trends Report, organisations are increasing their focus ...

Start-up SALT wants to break feminine stereotypes around money, and is asking women to reassert agency

46.5% respondents took to BNPL for the first time during Covid-19 period; edtech courses, consumer durables, fashion most sought-after categories among women consumers

Frontier Markets is technologically enabling rural women to use their social network and social capital in the village to book orders

GroupM’s ‘This Year, Next Year’ (TYNY) 2021 report launched last week forecasts that India’s advertising investment will touch an estimated ₹80,123 ...

Clubhouse — the audio app that is all the rage and has already exceeded 8 million downloads — is now going to get competition from Twitter Spaces, a ...

Can Swiggy Instamart disrupt the ecommerce groceries space, currently ruled by the Amazons and Big Baskets? Well, that remains to be seen — but it has ...

A peek into where ad spends went last year and where they are headed tomorrow

Sober spirits are the in thing

Its name is the starting point of a brand’s journey and can make a big difference in the success sweepstakes

Look who’s doing good Actor Sonu Sood, known for his philanthropic works, especially during the lockdown, appears to be greatly in demand by brands, ...

Media and digital communications company Dentsu India expects a colossal rise in digital advertising in 2021. The three Vs — voice, video, vernacular ...

Winners and losers in the valuation rankings

Why dairy giant Amul turned to its old ads during the lockdown

How can brands counter the trolling and activism they increasingly face on social media even as they need to stay active on these platforms?

WPP agency Wunderman Thompson has launched its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. Developed by ...

The Flipkart kids playing adults are back — this time to push the home grown e-commerce marketplace’s grocery business. The latest pan India campaign ...

“You may have my number, but you don’t have my consent!” “Stop calling me baby. But first, stop calling me.” “If you send me nudes, I will expose ...

Sebamed could catalyse the growth of a new ‘no harm’ segment

Paneer, once alien to the South, has found a lucrative market in Chennai