TVS Eurogrip signs up as principal sponsor for CSK
With a ‘country full of turns’ campaign, TVS Srichakra looks to enlarge its footprint as a national tyre brand
Marketing
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November 14, 2021
Indian advertising needs to speak to the New Indian woman better
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Nike just did it
Nike just did it
The Metaverse just got a high profile participant. Nike has swooshed into the virtual world within the Roblox ...
On the Campaign Trail
On the Campaign Trail
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Tools for a different dimension
Substance 3D tools to create renderings for apps
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Indian advertising needs to speak to the New Indian woman better
Indian advertising needs to speak to the New Indian woman better
Mainstream advertising has to evolve a lot to speak to the new Indian woman
Green threads of change
Green threads of change
Textile brand Siyaram launches a range of Bamboo fabrics
Homing in on a new label
Homing in on a new label
Ekta R Kapoor, in partnership with Roposo, announces launch of ‘EK’
On the Campaign Trail
On the Campaign Trail
We have curated some of the best marketing campaigns for you
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Inducing trials the digital way
How Smytten is disrupting the sampling space by moving it online
Attributing content to owner
Attributing content to owner
Adobe introduces Content Credentials
On the Campaign Trail
On the Campaign Trail
Come Diwali and brands light up the screen with sparkling campaigns that pull out all the emotions — love, kindness, care and togetherness
Playing the online game: Data versus Emotions
Playing the online game: Data versus Emotions
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When brands stand by their ambassadors
When brands stand by their ambassadors
Unless there is an ethical issue, brands are largely standing by celebrities who are in trouble
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TVS Eurogrip signs up as principal sponsor for CSK
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