Catalyst

Scooting in with a virtual pitch and winOn–demand scooter rental company Vogo has appointed Leo Burnett Orchard as its creative partner. Apart from ...

COVID-19 CHRONICLES Covid Chronicles | Part 4 - Fashion & beauty: Style in the time of sweatpants

Covid Chronicles | Part 4 - Fashion & beauty: Style in the time of sweatpants

For every person who spruces up for a Zoom meeting is another who keeps the video off, liberated from the need to dress up for the part

Musical messages to drive away Lockdown Blues

The web is alive with the sounds of music! As lockdown isolates us, lilting songs with positive lyrics are hitting a chord with many, forming powerful ...

Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible!

The dilemmas of women who pull in double shifts at home and work are being seen and felt at scale by male colleagues

COVID CHRONICLES Connections over distraction

Connections over distraction

Doctors doing a dance-off move us more than super-star sing-alongs.

Crisis Marketing Time to throw out the marketing rule book

Time to throw out the marketing rule book

What worked yesterday is not going to work tomorrow

'Spray and Pray' marketing is the most common challenge we see

Yohan Sudheer and Shobith John, co-founders of Fishhook, a Bengaluru-based consultancy, help start-ups with their growth marketing strategies and ...

The Curious Marketer Speaking of solitude, fear and hope

Speaking of solitude, fear and hope

Musings on pandemics, human behaviour, brands and marketing

Covid-19 Chronicles Learning as we have never known it

Part 1 – Education

The story of the male copywriter — as much sinned against, as sinning?

The year was 1971. The hotshot airlines, National (later acquired by Pan-Am), was a prestigious account for the ad agency. One of the agency’s top ...

SOS CALL Ad agencies seek govt help

The ad business, like every other business, is deeply affected by the Covid-19 lockdown. Income and cash flow have been in serious stress in the last ...

lockdown learnings Building brand connect during times of crisis

Stay relevant, humble, authentic, transparent and honest

Consumer Behaviour How Covid-19 has reset our habits & preferences

It has changed people overnight and these changes will, in turn, have a big impact on businesses and brands

Covid-19 impact: PM must consult with trade unions for workers’ revival package, says labour economist

KR Shyam Sundar offers suggestions to prevent potential unrest arising out of the escalating unemployment crisis in India

Covid-19, an accelerant to a digital makeover: Nigel Vaz

The shift will be driven by three factors, says Nigel Vaz, Global CEO of Publicis Sapient

the curious marketer A bookshelf for marketers in lockdown

What books can stimulate your thinking, during these unprecedented times?

Covid-19 could be an accelerant to digital transformation

The transformation will be driven by three factors, says Nigel Vaz, Global CEO of Publicis Sapient

TRIBUTE Goutam Rakshit, the ‘Onida Devil’ creator, is no more

The founder of Advertising Avenues will be remembered as an indulgent parent to the brands he brought up

Cause marketing Brands are wearing purpose like a badge

Cause marketing is taking centre stage in a big way

pandemic fever Getting creative in the midst of corona

The good, the bad and the awkward side of advertising and marketing during social distancing

young consumers No kidding. Children do influence what families are buying

Pester power is stretching beyond toys and candy to high-value purchases, and marketers are taking note

the curious marketer Alone, but not lonely

Loneliness is a big modern trend — it is also a profitable opportunity for marketers to provide solutions

The Complete Man dons a new look

Raymond stitches plans for a larger share of the male wardrobe with 3D printed cufflinks, and more

product positioning Who says cement is grey and stodgy?

Dalmia Bharat’s Craft Béton opens up luxurious possibilities in concrete

Quick wrap

Carmesi’s Insta campaignBiodegradable sanitary napkin brand Carmesi has just launched an awareness campaign, The Period Girl, on a rather unusual ...

Soon information is going to go completely invisible: CEO of Samsung STAR Labs

Pranav Mistry of Samsung STAR Labs on AI and the positive power of data

Budget takeaways: How are consumer needs going to change?

In a fluid economic situation, marketers need to zoom in on new pockets of growth

Takeaways for marketers from CES 2020

The big P-word — privacy — and other dominating consumer themes from the global stage of innovation

New Year’s Blues

Celebrating the many shades of blue, which is the colour of 2020

influencer marketing When storytelling trumps statistics

Four Seasons’s Envoy programme gives a new spin to the concept by choosing content over followers

Year in Review: Winning ways of brands in 2019

Which advertising campaigns stood out and why

2010 to 2020

Reflections on ten big consumer trends that dominated the past decade

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