Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
The pandemic may have enforced a ‘new normal’ for the world to align in order to conduct business, with lakhs of employees working from home in the aftermath realising how they and their work stations should adapt in ergonomically stressful conditions even while enjoying the comforts of home and family.
Since the outbreak of the pandemic in March, 2020, India has seen lakhs of employees set up an office in their very own homes. In fact, Work-From-Home (WFH) is today an accepted norm in almost all sectors, as it promotes a good work-life balance and enhances productivity.
But there is a downside to this. With remote working on the rise, more and more employees are experiencing pain and discomfort due to poor workstation choices at home. Working from the bed/sofa/dining chair, however appealing, might do permanent harm to one’s posture and productivity.
New York-headquartered Humanscale, a leading designer and manufacturer of high-performance ergonomic products that help improve the health and comfort of work-life, proposes to address the needs of the WFH space here and has announced the opening of its first exclusive showroom in Bengaluru.
Also read: Time spent on email up by 55% due to WFH, say millenials: Survey
This would be a joint venture between Humanscale and its India distribution partner S Cube Ergonomics founded by Sathish Nandagopal who has over 26 years of diverse sales experience in the industry with leading brands like Interface, Alucobond, Honeywell, minimax, Ceasefire, and Krueger International.
The 2,400 sq-ft showroom will be a complete ‘Ergonomic Experience Centre’ and target the B2B segment (architects, designers, building project managers, facilities managers, IT managers, and corporate heads) as well as retail and MSME segments (WFH professionals, students, small and medium enterprises).
Alastair Stubbs, Country Manager India, Humanscale, said that it has been present in India for almost 15 years and has focused on the high-end corporate segment until now. “Along with S Cube Ergonomics, we will now target the retail and SME segments where we see a huge opportunity. Plans are afoot to have another 2-3 exclusive showrooms in other cities by end of this year,” he said.
Also read: Covid and the workplace
The key highlight of the new showroom would be the ‘Freedom Chair’ created by Niels Different, winner of 10 international design awards. It redefines the concept of traditional task chairs, Stubbs said. The ‘Freedom Chair’ automatically adapts to the user, allowing him/her to move freely from posture to posture.
Also on display would be the recently launched WFH Executive Package, a keyboard tray that allows the user to sit in a healthy, neutral position; NeatTech, an efficient cable management system; Study-From-Home (SFH) Student Package, a complete study station for both school and college-going students.
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
This Women’s Day, we discuss the features of a few financial products that aim to help you save, get insured ...
Sensex, Nifty 50 make a strong bounce-back, but test resistances
Avenue Supermarts (₹3,286.1): Makes fresh all-time highIn October last year, the stock of Avenue Supermarts ...
The exchange-traded fund ticks all boxes as an efficient tool to track gold prices
A cop, a poet, a wedding planner, an outraged wife: On International Women’s Day, a look at diverse stories ...
India’s privacy law must balance the rights of children with online safety
Muriel has put our names down on a list to get the Covid-19 vaccination because — hurrah! — the age limit has ...
They are the health warriors who battled the Covid-19 pandemic on the ground, and are now the face of the ...
Comfort, convenience, value, safety — and not necessarily the colour pink — but do brands deliver?
Why and how marketers have used camels, and left us thirsting for more
Start-up SALT wants to break feminine stereotypes around money, and is asking women to reassert agency
It’s that time of year again when brands suddenly start paying obeisance to women power. From sentimental to ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor