The third quarter of 2023 seems to be the season of franchise-based movies for the Indian movie industry. Some among them managed to hit the jackpot too.
At least four franchise-based movies were released in Indian languages during July-September quarter of 2023. The Sunny Deol, Ameesha Patel starrer Gadar: Ek Prem Katha, released in June 2001 set the box office on fire. Twenty-two years later, the sequel in Gadar franchise’ gross box office collection (GBOC) crossed ₹600 crore.
Franchise-based movies hit the jackpot in a blockbuster quarter
Franchise-based movies hit the jackpot in a blockbuster quarter
Oh My God, a movie starring Akshay Kumar and Paresh Rawal, was released on September 28, 2012, and almost 11 years after that the second movie in the franchise was released on August 11 2023. Oh My God 2’s GBOC crossed ₹160 crore.
Dream Girl, a movie starring Ayushmann Khurrana, was released on September 13 2019, and almost four years after that Dream Girl 2 was released on August 25 2023. This franchise-based movie also crossed ₹110 crore in GBOC.
Carry on Jatta 3, a Punjabi franchise-based movie, was one of the regional movies to record a splendid performance with GBOC crossing ₹44 crore.
Blockbuster quarter
The third quarter of the calendar year seems to have proved to be a goldmine for the Indian movie industry. In fact, these four franchise-based movies contributed nearly 25 per cent to the total GBOC of the movie industry during the quarter.
Interestingly, two of the franchise-based movies — Gadar-2 and Oh My God 2 — were released on the same day on August 11. Such simultaneous movie releases starring some major superstars did not impact the business of each other.
In a joint statement, Producers’ Guild of India and Multiplex Association of India said August 11-13 was the busiest single weekend. Nearly 2.1 crore people across the country watched movies during the weekend, which is the highest combined admissions record in the last one decade.
Both the Producers’ Guild of India and Multiplex Association of India said the weekend registered combined GBOC of ₹390 crore across India during the weekend. Some of the major releases during that weekend included Gadar-2, Oh My God 2 and the Rajinikanth starer Jailer.
Regional
Jailer dominated the regional language market in the third quarter. According to the data available in the investor presentation of PVR INOX, Jailer’s India GBOC was at ₹393.7 crore. Other movies from south India, Kushi and Bro (both in Telugu) reached a GBOC of ₹78.1 crore and ₹92.2 crore, respectively, during the period.
The Marathi movie Baipan Bhari Deva touched a GBOC of ₹90.7 crore and the Punjabi movie Carry On Jatta 3 touched ₹44.3 crore.
Top five movies from regional languages contributed nearly 18 per cent to the total GBOC of movies released during July-September of 2023.
Some of the major releases in the regional languages included Maaveeran (Tamil), Hostel Hudugaru Bekagiddare (Kannada), King of Kotha (Malayalam), Sapta Saagaradache Ello – Side A (Kannada), and Kannur Squad (Malayalam).
According to Ormax Media’s India Box Office Report for September, the GBOC of Indian movies stood at ₹932 crore, ₹1,610 crore, and ₹1,353 crore in July, August and September, respectively.
Hindi
Shah Rukh Khan delivered his second consecutive blockbuster movie of the year. India GBOC of Shah Rukh Khan’s September release Jawan reached ₹617 crore and Sunny Deol’s Gadar-2 reached ₹620.7 crore, according to the July-Sept quarter investor presentation of PVR INOX.
While India GBOC of Oh My God 2 was at around 168.7 crore, that of Dream Girl 2 was at ₹118.4 crore. Ranveer Singh and Alia Bhat starrer Rocky Aur Rani Ki Prem Kahani recorded GBOC of around ₹176.8 crore.
These five Bollywood movies contributed more than 43 per cent to the total GBOC of movies released during the third quarter of 2023.
Other notable releases in Hindi during the quarter were Bhola Shankar by Ajay Devgn and Fukrey 3 by Pankaj Tripathi and Richa Chadha.
Hollywood
Two Hollywood movies grossed ₹130 crore in Indian GBOC during July-September of 2023. Hollywood movie Oppenheimer’s GBOC was around ₹158 crore, and that of Mission Impossible: Dead Reckoning Part 1 was at ₹133 crore.
Top five Hollywood released in India contributed nearly 10.8 per cent to the total GBOC of movies released during July-September of 2023.
Other notable Hollywood releases in India included Barbie, The Nun II, Meg 2: The Trench, and Insidious: The Red Door.
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