Meta has announced the ‘Instagram Explore home’ advertising space through the Instagram Marketing API, allowing marketers to run ads, a report has revealed.
The platform on October 4, 2022, briefed, “Businesses can now place ads in the survey house, the grid that people see when they first arrive at the survey bar.”
Also read: How to schedule posts on Instagram
The platform also introduced ‘explore home ads’ to discover brands and products in explore tab and profile.
Meta said ads can be placed in the explore home via Instagram Marketing API. It added, “This new ad placement will be available in all current Marketing API versions, and does not require an upgrade.” The ability has brought three capabilities, including the option to create ads, view placement level insights and a preview of ads.
Also read: Instagram allows select creators to make and sell NFTs

Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.