Lensa AI photo editing app picks uploaded photos and creates avatars for users to turn their selfies into styled portraits of sci-fi, anime, or fantasy characters. According to a Sensor Tower report, over four million individuals across the world downloaded the app in the first five days of this month and spent around $8 million to generate different avatars of themselves.
Who created Lensa AI?
Lensa AI has been around since 2018, developed by Prisma Labs, which also has a self-named photo-editing app. Prisma Labs is based in California and was founded by Alexey Moiseenkov and a team of Russian developers, including Ilya Frolov, Oleg Poyaganov, and Andrey Usoltsev, in 2016.
The annual subscription is priced at ₹2,499. However, users have to pay additionally to generate and use magical avatars. As per the screenshot of the app, users can unlock 50 unique avatars at ₹190, 200 avatars at ₹290, and 200 avatars at ₹380.
According to Prisma Labs, the app generates avatars in twenty minutes.
We at businessline tested out the app:
Also read: How to set up your WhatsApp avatar?
Privacy concerns surfaced claiming that the app uses uploaded photos to train its AI. The app suggests users upload 10-20 selfies — with close-up shots, facial expressions, camera angles, and various backgrounds — to generate avatars.
However, according to the policy, Lensa would use data other than photos and videos to train its neural network algorithms, offer personalised content, diagnose or fix technological issues, and improve the app’s effectiveness.