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Thursday, Mar 21, 2002

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Sony architecture unit gearing up for new technologies

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Mr Teruo Ishii, Managing Director, Sony India Pvt Ltd, addressing a press conference in Bangalore on Wednesday.


SONY India's Bangalore-based Software Architecture Division (SARD) is expected to play a key role in Sony's global broadband initiatives.

Mr Teruo Ishii, Managing Director, Sony India Pvt Ltd, said that the software architecture division was gearing up for projects in the areas of audio video Codec technologies and applications for Sony's initiatives in the broadband area.

SARD, since its inception in 1998, has been growing steadily and is exporting 100 per cent of the software developed in Bangalore to the head office in Tokyo.

Titled `Ubiquitous Value Network', Sony's global initiative for the broadband era is set to connect over 100 million Sony devices ranging from VAIO, digital TV, walkman, play-station and many others to provide easy access to rich content or services from ``anywhere, anytime to anywhere''.

Mr Prasad also mentioned that SARD had added a new area of competence in the area of Internet middleware technology related to XML. ``We have also established a new group to develop audio video Codec technologies, which has started contributing significantly to Sony's new handheld device — CLIE, which is to be released in the market soon,'' he said.

The projects on the anvil for SARD are development of exciting new technologies relating to home networks, digital media platform and Internet enabled consumer electronic devices.

SARD at present had some 85 engineers and was expected to grow by 35-40 per cent next year, said Mr Srinivas Prasad, Divison Manager, SARD. For the current financial year, SARD is likely to grow by 45 per cent.

It has achieved the SEI CMM Level 4 in January this year. ``We are targetting to achieve SEI-CMM Level 5 in the next financial year,'' he added.

Mr Ishii said that Sony India, which had started manufacturing consumer durables and hi-fi equipment, was importing more and more of finished products such as recording media and handycam from Japan and Asian region.

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