Financial Daily from THE HINDU group of publications
Friday, May 03, 2002
Financial Daily from THE HINDU group of publications Friday, May 03, 2002 |
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Markets
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Regulatory Bodies & Rulings Columns - Say Cheek Life means more D. Murali
FOR many, the news of SEBI debarring Home Trade would have come as a rude shock. Most people are too familiar with the commercials that the company ran that they might not know that the stock broking firm was dealing in securities. The now familiar logo with just two keys `home' and `trade' plus the cola-type message about `more' should be putting everybody into thinking mode. When icons such as Sachin, Hrithik and Shah Rukh were endorsing the company brand for several crores at prime time, who would have thought that some day the company would be embroiled in an investigation involving holy Government Securities and a docile co-operative bank? SEBI has said that the conduct of Home Trade appears to be in violation of the code of conduct for brokers. As a damage-control exercise, Home Trade's Web site addresses the `recent news about Home Trade in media' and says: "We fully understand your concerns about recent media reports and appreciate your getting in touch with us to clarify. We assure you that we are in the process of addressing the issues being speculated to the best possible extent. We are confident of reaching a solution soon and will keep you informed about the progress achieved on this front." That goes well with what the company says in its newsletters section: "News is breaking all around you, news that can hurt you, benefit you, entertain you. Home Trade believes you have a right to both fast news and to clear views on how to make money from news." And, there are those who are staring at their keyboards and wondering how to make more money when `home' and `trade' buttons are having a bad time. Is there an F1 key somewhere to solve all investor miseries? At least, there should be the F5 to refresh and restart from where things went wrong. And also a `moneylock' key that you can keep releasing so that money comes in at an uninterrupted flow. hindubusinessline @hotmail.com
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