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MARKETING
STRATEGY
Indian farm fresh takes on MNC might
THIS appears to be yet another desi versus MNC story; but with a difference. This time it is no entrepreneur that is taking on the giants, but a Government joint venture company manufacturing from an exotic fruit that may well take the market by ...
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NEW PRODUCTS & SERVICES
Watch out Coke, Pepsi... Amul's coming up with Shakti
COME the Indian summer and one has got pretty much used to seeing the invariable turf war brewing between Coke and Pepsi. This brawl between the two heavyweights is likely to get a new twist as an unlikely candidate is getting ready to take a ...
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Brand Quest
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